NEW YORK--(EON: Enhanced Online News)--Planet Blue (www.shopplanetblue.com), a multi-channel retailer specializing in chic, bohemian clothing and accessories, today announced that it has partnered with Borderfree, the largest provider of global ecommerce services to U.S. retailers, to bring the spirit of sunny Southern California to consumers in more than 100 countries and territories worldwide.
“Borderfree’s new Magento extension made the integration process seamless, quickly allowing us to be able to provide a first-rate customer experience to shoppers around the world. Our technology partner Corra, was also instrumental in making this implementation a success.”
This partnership takes advantage of Borderfree’s newly launched Magento extension, which makes the process of integrating with the Borderfree platform easier and more cost-effective for existing customers of Magento, a provider of scalable ecommerce solutions. Within hours after launching with Borderfree, Planet Blue received its first international orders from customers in Australia and Taiwan.
To celebrate the launch, Planet Blue is offering global flat-rate shipping of $19.99 USD for orders under $100 USD and free shipping for all orders over $100 USD.
“We’re very excited about our partnership with Borderfree and the opportunity to extend the Southern California lifestyle to more customers around the world,” said Eugene Kang, VP of Ecommerce at Planet Blue. “Borderfree’s new Magento extension made the integration process seamless, quickly allowing us to be able to provide a first-rate customer experience to shoppers around the world. Our technology partner Corra, was also instrumental in making this implementation a success.”
Prior to partnering with Borderfree, Planet Blue used an internal solution to ship orders to customers in 39 countries, but the complications of international transactions and expensive shipping rates that did not include prepaid duties and taxes proved problematic for both internal staff and international shoppers. With Borderfree, Planet Blue simplified its global ecommerce operations and can now offer international customers the same level service that domestic customers enjoy. International customers now see prices presented in their local currency and can pay with local payment methods. In addition, Borderfree negotiates competitive shipping rates and guarantees duties and tax calculations so there are no surprise charges upon delivery.
“The barriers to doing business globally are dissolving and retailers, whether multi-national brands or local boutiques, are facing both opportunity and demand to enable transactions for international customers,” said Michael DeSimone, CEO of Borderfree. “Companies like Planet Blue recognized early on that providing the same service and brand experience to all customers regardless of location is the key to growth, and we’re thrilled to partner with them to make that happen.”
About Planet Blue
With roots in Malibu, Venice Beach, and Santa Monica, Planet Blue is the original architect of the Cali-boho-chic aesthetic. Planet Blue has grown from a single-store purveyor of curated organic apparel, to an international omni-channel specialty designer and retailer of cutting edge fashion, all the while staying true to the spirit of sunny Southern California. The brand is now loved around the world, while remaining a secluded enclave for celebrities and in-the-know locals.
Founded in 1995, the Company operates stores in Southern California, Japan and online at www.shopplanetblue.com.
New York City-based Borderfree is the recognized market leader in international ecommerce, operating a technology and services platform that the world’s most iconic brands rely on to expand globally and transact with customers in 103 countries and territories and more than 60 currencies worldwide. Borderfree manages all aspects of international online retailing including: localized pricing and payment processing, landed cost calculation, customs clearance and brokerage, fraud management, logistics orchestration, and customer-experience parity. For more information, visit www.borderfree.com.