AUSTIN, Texas--(EON: Enhanced Online News)--Cenoplex™ has published a duet of individual white papers detailing the cost savings and revenue generating potential of Actionable Audio Messages (AAMs), the company’s flagship mobile customer messaging solution. Released as a companion set entitled “An Examination of Cost Savings and Reduction Using Actionable Audio Messages” and “Revenue Generation and Retention Using Actionable Audio Messages,” the informative documents highlight concerns over the escalating costs associated with reaching mobile customers with targeted, relevant subscriber communications and offer an analysis of Actionable Audio Messages as a means of transforming mobile cost centers into profit centers.
“Nobody can deny the importance of voice in setting the stage for optimal revenue in today’s mobile world”
Supported by industry research and compelling data regarding the business case for improvements in infrastructure, policy and strategies that currently typify the mobile messaging ecosystem, the Cenoplex white papers are a definitive source for those evaluating the company’s offerings or considering the implications of wireless business and solving the nagging problems of the mobile customer-provider dialog.
“In the past, operators have attempted to reduce costs and improve ROI by improving contact center and live-agent performance along with outreach via voicemail and text messages to reach subscribers directly on their mobile devices,” said Lance Ware, president and CEO at Cenoplex. “However, these channels are saturated and mostly ignored as subscribers increasingly use their mobile devices for personal communications and see other interactions as distractions. AAMs make it possible to cut through the clutter and reach customers when they are most likely to connect with their mobile provider and take the desired action.”
In “Revenue Generation and Retention Using Actionable Audio Messages,” Cenoplex models the potential benefits which could accrue from the adoption of Actionable Audio Messages as a revenue generation platform. Mobile operators, who must contend with stagnating revenue growth, greater churn and skyrocketing support costs, must find ways to simplify their operations and refocus scarce resources on activities that offer the best return. They can regain and grow significant income by utilizing Actionable Audio Messages to streamline operations related to customer service, and driving these improvements with Cenoplex presents the opportunity to build stronger, more enduring customer relationships.
“Nobody can deny the importance of voice in setting the stage for optimal revenue in today’s mobile world,” said Lori Chee, chief marketing officer at Cenoplex. “The universal appeal of voice-based mobile services makes them particularly viable for both traditional and digital advertisers alike. Actionable Audio Messages make it possible to offer highly customized, creative voice solutions that reach potential customers with a simple, fast-to-market implementation that delivers more value and significantly high response rates without additional operational challenges.”
The companion white paper, “An Examination of Cost Savings and Reduction Using Actionable Audio Messages,” analyzes various cost reduction measures using AAMs across areas including general cost savings scenarios, operating expenditure (OPEX) and capital expenditure (CAPEX), and customer satisfaction and retention. AAMs represent a cost effective mobile customer outreach channel, and when used in conjunction with standard mobile communications such as text, voicemail and live-agent support, or as a standalone solution, increase subscriber loyalty and help reduce churn over voice networks while simultaneously revealing new ways for mobile operators to extend current mobile cost and revenue models.
Actionable Audio Messages from Cenoplex make possible to monetize untapped marketing inventory, boost mobile response rates and cut customer outreach costs across the board with a solution that reaches customers 100 percent of the time. A powerful augment to traditional customer messaging tools, Cenoplex’s solution gives carriers the ability to insert a short audio message into the originating-side stream of an outgoing call on any mobile device.
Using smart behavioral, geographic and demographic data profiling that grows deeper over time, a caller’s profile is utilized to select and serve a personalized message in concert with a related action item which leads subscribers to more effective, targeted resolution paths and provides operators with a rich new channel for delivering opt-in content and other value-added services that subscribers increasingly demand, all at a significant lower cost than many legacy tools.
Complimentary copies of the Cenoplex white papers can be downloaded at the company’s online media center at http://www.cenoplex.com/about/media-center/.
About Cenoplex, Inc.
Cenoplex is transforming customer messaging through the power of voice. The company enables voice service providers worldwide to communicate more effectively and intelligently with their customers by placing precisely targeted Actionable Audio MessagesSM into the originating-side call stream of any mobile phone or device. Customer programs fueled by Cenoplex powerfully augment an provider’s lifecycle management strategy by leveraging existing infrastructure to unleash the potential of untapped inventory with new avenues for pre-empting customer service issues, promoting value added services and products, reducing churn and building deeper, more sustainable customer relationships. Privately held Cenoplex, Inc. is based in Austin, Texas. More information can be found at http://www.cenoplex.com.
Cenoplex and the Cenoplex logo are trademarks, service marks and/or registered trademarks of Cenoplex, Inc. in the United States and/or other countries. All other trademarks, service marks and product names are the property of their respective owners.