SACRAMENTO, Calif.--(EON: Enhanced Online News)--The most progressive technology to enter the nation’s grocery aisles since credit cards is finally coming to tech’s hometown.
“Being a keystone in the Northern California market, one of the country’s most tech savvy, Raley’s is looking to find the best technology and partners to enhance our customers’ lives”
Aisle50 (Aisle50.com), the innovative online technology platform that delivers deep grocery discounts on major and local brands to consumers, has teamed up with Raley’s, Bel Air and Nob Hill Foods (http://www.raleys.com) to offer Aisle50’s exclusive offers to customers of that grocery chain’s 120 locations. The move gives Raley’s an even larger foothold in e-commerce, buttressing its revamped website with content, like grocery subscription offers from Aisle50, that give it an answer to the growing presences of Amazon and big box retailers in grocery.
“Being a keystone in the Northern California market, one of the country’s most tech savvy, Raley’s is looking to find the best technology and partners to enhance our customers’ lives,” said Tom Hutchison, Director of CRM Marketing & Analytics for Raley’s. “The content from Aisle50 and its direct tie into our rewards program will give Raley’s a unique offering within our markets for a set of consumers that demands it.”
With agreements already in place with Oklahoma City-based Homeland Stores, North Carolina-based Lowes Foods, Pennsylvania-based Shop ‘n Save, and New York-based D’Agostino, the new agreement provides Aisle50’s technology platform and significant product discounts to more than 9 million potential consumers in Northern California and Nevada.
“Our technology gives brands a way to convert consumers before they head to the store while also driving more trips and bigger baskets to our retailer partners,” said Christopher Steiner, co-founder of Aisle50. “We’re excited to get into California and in front of the great set of consumers that Raley’s serves. The Raley’s team is part of the vanguard in moving technology forward in this business.”
Aisle50 was founded by Steiner and Riley Scott with the goal of sourcing exclusive content in the world of consumer packaged goods, a $2 trillion business in the United States. With capital raised from Silicon Valley’s Y Combinator, August Capital, Origin Ventures, New World Ventures and others, Steiner and Scott have built Aisle50 into a marketing lever that, for CPGs, drives incremental volume and repeat buying. For retailers, Aisle50 drives thousands of new trips, 31% bigger basket sizes with offers that are 100% funded by CPGs.
Aisle50 (www.aisle50.com) is an innovative web portal that delivers deeply discounted grocery offers to consumers for redemption at participating retailers. Founded in 2011, the site attracts not only customers who are used to accessing grocery discounts online, but also consumers who don’t bother with the small discounts most grocery coupons offer. Aisle50 discounts, because they’re unique and for everyday items at the grocery store, offer a platform to which consumers stay attuned. The content is always relevant.
Founded in 1935 by Tom Raley in Placerville, Calif., Raley’s has been a mainstay in Northern California for nearly 80 years. In 1992, Raley’s added the Bel Air chain; in 1998, Nob Hill Foods became part of the Raley’s family. In 2009, Raley’s became the first and only retailer in California—and second in the nation—to receive Gold-Level Certification from the EPA’s GreenChill Partnership that recognizes innovative green refrigeration technology.