“We’ve searched for a long time for a global network to help us grow internationally and believe that in IPREX we have found kindred spirits who want to make things happen, not just have meetings around the world.”
Established in 1986, Mason Williams operates out of London and Manchester and has built a reputation for its results-oriented creative consumer brand work in toys, hair care, luxury, automotive, wine & beer and sport, with particular expertise in hotels and hospitality.
Over the last 10 years the agency has expanded its international work, with companies seeking to market golf resorts, property and hotels in mainland Europe to the UK.
Clients include The Dukan Diet, NH Hesperia Resorts, Two Sisters Food Group, Radisson Edwardian Hotels, Schwarzkopf, Henkel, Marriott County Hall, Accor Hotels and the Tesco “Mum of the Year” awards.
The agency has built a strong digital practice, covering the subject from virtual reality to media evaluation, and also works in crisis preparedness and control, including specialist training to senior executives in handling their business reputations.
“We have a strong record over 12 years of bringing overseas companies and their offerings to the attention of the UK consumer,” said John Williams, CEO of Mason Williams. “We’ve searched for a long time for a global network to help us grow internationally and believe that in IPREX we have found kindred spirits who want to make things happen, not just have meetings around the world.”
“We are very pleased to add such a successful specialist consumer agency to our group,” said IPREX EMEA President Michael Schröder (ORCA Affairs, Berlin).
"IPREX partners work for some of the world's best-known consumer brands, so Mason Williams will bring extra power to an already-strong team. With over 30 offices and 400 staff linked by intranet, the IPREX EMEA group is a highly capable communication network, hooked into almost 100 other IPREX offices globally.”
Existing IPREX agencies in the UK are: Abchurch Communications, Brevia Consulting, dcp strategic communication and The Communications Business.
IPREX is a $200 million network of communication agencies, with 1,500 staff and 100 offices worldwide working across the spectrum of industry sectors and practice disciplines.