NEW YORK--(EON: Enhanced Online News)--Somo (www.somoglobal.com), the world’s largest independent mobile solutions company, has claimed the coveted title of “Most Innovative Agency in Mobile” at the inaugural Mobile Mafia Awards during Advertising Week 2013 in Manhattan, New York.
“We thrive on the challenge of making sense of the complex, fragmented and rapidly evolving world of mobile to create genuinely innovative and effective mobile solutions for our clients. For our success to be recognized in this way is incredibly rewarding, and is market validation of the impact of Somo.”
The awards, created by event producers Mobile Media Summit, recognize creative excellence and innovation in mobile marketing. A judging panel of top advertising executives honored Somo for its pioneering approach to mobile marketing, and the imaginative strategies it has developed for its portfolio of marquee brands, including Red Bull, Audi and The New York Times.
"We have four core values at the heart of our business and ‘loving innovation’ is one of them” said Nick Hynes, Somo’s CEO and co-founder. “We thrive on the challenge of making sense of the complex, fragmented and rapidly evolving world of mobile to create genuinely innovative and effective mobile solutions for our clients. For our success to be recognized in this way is incredibly rewarding, and is market validation of the impact of Somo.”
Founded in 2009 with US headquarters in New York, Somo provides mobile strategy, web and app development, advertising services and mobile technology solutions. Recent projects have included the launch of Audi Vision, a custom augmented reality platform to bring to life Audi’s above-the-line advertising, and a hack day to explore how mobile technology, including Apple’s new iBeacon, can enhance the in-store retail experience. In July the company appointed industry leader Michael Becker, formerly Managing Director of the MMA (Mobile Marketing Association) to the role of Marketing Development & Strategic Advisor, North America.
Somo (www.somoglobal.com) is the world’s largest independent, full-service mobile solutions company, with a mission to help businesses make sense of the complex, fragmented and changing world of mobile to increase sales, develop customer engagement and enhance productivity.
The company has four focused business units, linked by a world-class strategy and innovation team:
- Creative and custom development
- Enterprise technology solutions
- Performance and brand marketing
- Advertising tools and technology
Somo has built some of the most innovative and creative mobile products in the market and run some of the most successful campaigns for brands all over the world such as Audi, Disney, Groupon, Red Bull and The New York Times.
Founded in 2009, the privately-held company of more than 140 employees is headquartered in London with international offices in New York, San Francisco, Los Angeles, Singapore and Berlin.
ABOUT THE MOBILE MEDIA SUMMIT:
The Mobile Media Summits and Mobile Media Upfront are the quintessential thought-leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since our founding, the event series has hosted over 750 speakers and well over 10,000 attendees.