DALLAS--(EON: Enhanced Online News)--More than 100 communications and marketing professionals will convene at the 2013 Communications Summit hosted by the Dallas Chapter of the Public Relations Society of America on Oct. 11, 2013. This year’s event takes an in-depth look at the evolution of public relations from the assassination of President Kennedy 50 years ago to public relations today, and the future of the profession and the industry.
Distinguished speakers include:
- Keynote speaker Hugh Aynesworth, the only journalist to have witnessed the assassination of the President, the arrest of the assassin, and the shooting of Lee Harvey Oswald. Aynesworth, a historian and four-time Pulitzer Prize finalist, reveals surprises from his new book, November 22, 1963: Witness to History.
- Julian Read, press aide for then-Texas Governor John Connally, who gave the first briefing to the national press at Parkland Hospital on what happened in the presidential limousine. For more than 50 years, Read was the owner of leading Texas public relations firm Read-Poland, and then the chairman of Cohn & Wolfe Texas. He will share his perspective on the fateful day and public relations evolution since then, drawing from his new book, JFK’s Final Hours in Texas: An Eyewitness Remembers the Tragedy and Its Aftermath.
- Noelle LeVeaux, chief marketing officer of the Dallas Convention and Visitors Bureau, will share insights on how Dallas is positioning for the future and the region’s new $4.2 million rebranding campaign – ‘Big Things Happen Here.’
The summit also explores the continuing shift in public relations from outreach to engagement and includes tracks for new pros, intermediates and masters. Topics range from traditional media to social and digital media strategies; branding to crisis management; and career strategies for success. Participants have the opportunity to learn from speakers who have served on the front lines at leading corporations, agencies, non-profits and recruiting firms.
The Communications Summit will also celebrate the “best of the best” as the winners of the newly re-launched Pegasus Awards are announced. Steve Stoler, WFAA-TV/News 8 senior reporter and Collin County Bureau Chief, will emcee and serve as the luncheon’s host.
What: 2013 Communications Summit by PRSA Dallas
When: 8 a.m. to 3 p.m., Friday, Oct. 11, 2013 (Happy Hour from 3-4:30 p.m.)
Where: Omni Park West, 1590 LBJ Freeway, Dallas, TX 75234
Cost: PRSA Members: $145 for full day; Nonmembers: $165 for full day. Other pricing options are listed online for luncheon only, student fee and late registration.
Hosted by PRSA Dallas, the annual Communications Summit showcases innovative methods and current industry trends, as well as provides an opportunity for practitioners to connect and share best practices. The event includes the following sponsors: Dean Foods, Ketchum, GolinHarris, PR Newswire, Pierpont Communications, Business Wire, Atmos Energy, Fluor, TXU Energy, Zeno Group, Methodist Health Systems, QMobius, AVT and Allegra Printing.
For more detailed information about this year’s event, pricing, speakers and more, please visit www.prsadallas.org.
For up-to-the minute news prior to and during the event, join in the Twitter conversation with @prsadallas.
About PRSA Dallas
PRSA Dallas is one of the nation’s largest and most active chapters of the Public Relations Society of America. Founded in 1950, the PRSA Dallas has grown to a membership of more than 300 dedicated professionals located in and around the Dallas area. With monthly luncheons that invite leaders to share their expertise to special interest networking events, PRSA Dallas provides value to its members though educational programs, professional development and peer-based support. By promoting the highest standards of professional competence and ethics, PRSA Dallas has created a close-knit network of professionals who come together to learn, grow and become leaders in the industry.