MENOMONEE FALLS, Wis.--(EON: Enhanced Online News)--Kohl’s Department Stores (NYSE: KSS) today announced the Catherine Malandrino for DesigNation collection is now available at Kohl’s stores nationwide and at Kohls.com. As part of the Kohl’s DesigNation concept featuring premier designer fashions based on international inspiration, the collection draws creative influence from Malandrino’s recent trip to her home city of Paris, France. Launched in fall 2012 with Narciso Rodriguez and following with Derek Lam for spring 2013, Malandrino is the third designer for Kohl’s DesigNation. The new limited edition, limited time collection is Malandrino’s first collaboration with Kohl’s.
“I am excited to bring this DesigNation collection to life and inspire women with affordable and accessible fashion that embodies the passion and excitement of Paris”
The Malandrino collection captures the romance of Paris, drawing from the city’s architecture, landmarks and lights. A perfect blend of romance, elegance and femininity, Catherine Malandrino’s versatile designs allow women to express their personality from day to night. The contemporary collection of Parisian-inspired prints and chic silhouettes features misses’ apparel with retail prices ranging from $36 to $130. For added shopping convenience, an extensive assortment of exclusive styles and colors will be available only on Kohls.com.
“We are thrilled to partner with Catherine Malandrino for this exclusive DesigNation collection. Malandrino has brilliantly captured the charm and sentiment of Paris through her diverse collection of wearable, timeless designs,” said Don Brennan, Kohl’s chief merchandising officer. “We are confident that the Catherine Malandrino for DesigNation collection will resonate with consumers nationwide and will continue to position Kohl’s as a style destination at an affordable price point.”
Born in Grenoble, France, Malandrino started her career as a fashion designer in Paris and later moved to New York City where she became known for weaving together the energy of Manhattan and the romance of Paris. Her design aesthetic includes roughed up romantic looks in neutral palettes, fitted silhouettes, attention-getting patterns, and playful accents like cut-outs and embellishments. Catherine Malandrino has become a face that embodies femininity and strength and is embraced by women of style all around the world.
“I am excited to bring this DesigNation collection to life and inspire women with affordable and accessible fashion that embodies the passion and excitement of Paris,” said Malandrino. “Each piece of the collection tells a romantic story that will make women feel comfortable, feminine and special.”
The launch of Catherine Malandrino for DesigNation is supported with an integrated advertising and marketing campaign that spans across print, broadcast, digital and social media. Kohl’s is showcasing the collection, behind-the-scenes footage and how-to-wear video content across all social channels, including Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube. Kohl’s also launched the “I Love Paris Sweepstakes” on September 19, offering customers who enter a chance to win a $100 Kohl's gift card every day until October 3. One grand prize winner to be randomly selected from all daily entries will receive a 7-day/6-night trip for two to Paris, France. For complete details visit http://www.kohls.com/ILoveParis.
This spring, Kohl’s fourth DesigNation collection will feature Peter Som, who will draw creative influence from his trip to St. Barths. The collection will feature misses’ apparel and will be available exclusively at Kohl’s and Kohls.com. Kohl’s will continue to introduce new brands and exclusive world-class partnerships that offer customers contemporary style at an incredible value.
About Catherine Malandrino
Malandrino was born in France and is known for weaving together the two poles of her style, the energy of Manhattan and the romance of Paris. She began her career as a fashion designer in Paris, working in the houses of Emanuel Ungaro, Louis Feraud, and at Et Vous. She moved to New York and expressed her own aesthetic by marrying her skill of draping with unique craftsmanship. “Curiosity is the essence of my work and inspiration is anytime, anything and anywhere. I want to use all the new technology that the world has to offer us today to express the elegance and sensibility of women of our time,” declared Catherine.
Based in Menomonee Falls, Wis., Kohl’s (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl’s operates 1,158 stores in 49 states. In support of the communities it serves, Kohl’s has raised more than $231 million for children’s initiatives nationwide through its Kohl’s Cares® cause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com, join the discussion on Facebook (http://www.facebook.com/Kohls) or Twitter (http://twitter.com/Kohls) or get inspired on Pinterest (http://pinterest.com/Kohls) and Instagram (http://instagram.com/Kohls).
Cautionary Statement Regarding Forward-Looking Information
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Kohl's intends forward-looking terminology such as “believes,” “expects,” “may,” “will,” “should,” “anticipates,” “plans,” or similar expressions to identify forward-looking statements. Such statements are subject to certain risks and uncertainties, which could cause Kohl's actual results to differ materially from those anticipated by the forward-looking statements. These risks and uncertainties include, but are not limited to those described in Item 1A in Kohl’s Annual Report on Form 10-K, which is expressly incorporated herein by reference, and other factors as may periodically be described in Kohl's filings with the SEC.