LIVONIA, Mich.--(EON: Enhanced Online News)--New E2 (Energy + Environment) research from Market Strategies International finds that American consumers are becoming less optimistic about electric vehicles (EVs) and their expectations of EV ownership, in great part due to concerns about battery life and recharging infrastructure. Currently, 48 percent of respondents do not think they will be driving an electric vehicle within the next ten years, while 41 percent consider themselves likely to do so. Two years ago in a similar survey, 46 percent said they would likely drive an EV within a decade.
“should begin working and investing now to assure that the needed infrastructure will be in place for convenient recharging of electric vehicles”
“Past E2 surveys have identified practical considerations, such as battery life and charging infrastructure, as important consumer concerns,” said Jack Lloyd, senior vice president, Energy Division at Market Strategies. His team works with 20 of the top 30 regulated energy utilities in the United States and conducts a nationally based benchmarking service. “Now that EVs are not just futuristic concepts but actual products available in the marketplace, these considerations seem more tangible and are having a more pronounced effect on purchase interest.”
Still, about two-thirds (66%) of respondents agree that their local electric utility “should begin working and investing now to assure that the needed infrastructure will be in place for convenient recharging of electric vehicles,” but 58% don’t know whether their utility has the technical capabilities to make it happen.
“Interestingly, consumers seem to be getting less inclined to invest in an electric vehicle for their own use, but many do want their local electric utilities to support the development of an electric vehicle market,” added Lloyd. “Only one in five consumers thinks that their utility is a meaningful source of information on the vehicles themselves, but more than half think that utilities should be building EV charging infrastructure, introducing subsidized EV charging rates and working with governments to implement pro-EV policies.”
Lloyd will co-host a webinar with colleague Jason Stephenson on the latest E2 results from 2–3 p.m. EDT on Thursday, October 10. Register here.
ABOUT THE E2 (ENERGY + ENVIRONMENT) STUDY
The latest version represents the 14th wave of this on-going study. A total of 1,001 interviews were completed June 3-20, 2013 with consumers nationwide. Market Strategies recruited respondents via an online panel to reflect key characteristics of the US population, then weighted the results by age, gender and census region in order to match the demographics of the US population. Due to its opt-in nature, an online panel does not yield a random probability sample of the target population. As such, it is not possible to compute a margin of error or to statistically quantify the accuracy of projections. Market Strategies will supply the exact wording of all survey questions upon request.
About Market Strategies International
Market Strategies International is a market research consultancy with deep expertise in communications, consumer/retail, energy, financial services, healthcare and technology. The firm is ISO 20252 certified, reflecting its commitment to providing intelligent research, designed to the highest levels of accuracy, with meaningful results that help companies make confident business decisions.
Market Strategies conducts qualitative and quantitative research in 75 countries, and its specialties include brand, communications, customer experience, product development, segmentation and syndicated. Its syndicated products, known as Cogent Reports, help clients understand the market environment, explore industry trends and evaluate and monitor their brand and products within the competitive landscape. Founded in 1989, Market Strategies is one of the largest market research firms in the world, with offices in the US, Canada and China. Read Market Strategies’ blog at FreshMR, and follow us on Facebook, Twitter and LinkedIn.