MINNEAPOLIS--(EON: Enhanced Online News)--Insurance Global Operations (IGO), a solution provider of core processing systems for the P&C and Life insurance markets, today announced that it has selected MetaDesign, a leading international agency for branding and corporate identity. MetaDesign will assist IGO in development of its new global brand and corporate identity.
“Our decision to refresh our brand is primarily based on our vision of changing the technology status quo in insurance and wanting to communicate that message through all of our communications, which includes our brand. We felt our bold goals required a bold brand identity.”
With its headquarters recently moved to North America and its strategy clear, IGO decided it required a look and feel that better reflected its innovation culture, market position, global reach, and value proposition. IGO selected MetaDesign in large part due to the firm’s size, global presence, and impressive list of clients which include Audi, Adobe, Munich Re, McAfee, Swiss Life, Sony and others. With offices in Europe as well as San Francisco, MetaDesign offers both the resources and locations that will fit well when working with IGO’s European and North American teams.
Olivier Jaillon, IGO’s Chairman and Chief Innovation Officer, “Our decision to refresh our brand is primarily based on our vision of changing the technology status quo in insurance and wanting to communicate that message through all of our communications, which includes our brand. We felt our bold goals required a bold brand identity.”
IGO’s North American CEO, Didier Lamour added, “We were very impressed with MetaDesign’s methods and experience, as well as its global presence. While IGO was born in Paris, to best support our strategy we have recently relocated our headquarters to North America. So, having design offices in San Francisco as well as Geneva was a key contributor in our decision to work with MetaDesign.”
Sandro Mesquita, Managing Director of MetaDesign Geneva, said, “We’re looking forward to shaping a new identify for IGO and to take part in its global expansion and growth. IGO’s global strategy gives us the opportunity to leverage our international competence and devise a solution that most effectively supports IGO’s vision for the company, products, and target markets.”
MetaDesign is one of the leading international agencies for branding and corporate identity. The company develops strategies and systems to elevate brand profiles. Clients include Adecco, Adobe, Allianz, Alpiq, Apple, Audi, Bosch, DHL, Four Seasons Hotels, Henkel, KPMG, Kuoni, LG, Lufthansa, McAfee, Munich Re, NZZ, Polo Ralph Lauren, Raiffeisen, Samsung, SanDisk, Sony, Swiss Life, Tirol, UBS, Volkswagen and 23andMe. Around 300 employees work in Beijing, Berlin, Düsseldorf, Geneva, San Francisco and Zurich.
About Insurance Global Operations (IGO)
IGO is a new breed of software provider delivering on its vision to change the status quo of insurance administration systems through the disruptive application of technology. IGO designs and develops its insurance solutions with the goal of helping carriers face the growing P&L pressures from increasing regulations and little return on assets. IGO understands that with these challenges comes the need for P&C and Life carriers to find a new way of processing that goes beyond claims, billing, and policy administration. IGO is headquartered in Minneapolis with offices in Paris, New York and Tunis. For additional information on IGO and IGO6 visit www.insuranceglobaloperations.com or call (817) 307-3256.