FARMINGTON, Conn.--(EON: Enhanced Online News)--Independent digital agency Primacy (formerly Acsys Interactive) today announced that Melissa Tait, vice president of technology, will present at the upcoming Place 2013 Indoor Marketing Summit. The event, hosted by Opus Research, is the first of its kind conference for new marketing technology and will take place October 8 at the Palace Hotel in San Francisco. Tait will join a highly interactive panel, “Microfencing: Targeting the Last Aisle,” which will examine indoor marketing strategies and best practices.
“Melissa Tait has been way ahead of the curve on indoor location and we're thrilled to have her speaking at Place.”
|Billions of dollars are spent each year by brands and manufacturers trying to influence consumer buying in stores and retail environments. A percentage of that money will migrate to indoor marketing. But what conditions must first exist and what will those brand-consumer interactions look like? This panel will explore these questions as well as the contours of the broader indoor consumer experience. As an expert in fields including emerging technology, interactive marketing and mobile and social development, Tait will cover best practices in relation to indoor marketing strategies and deployments.|
|According to Opus Research, billions of dollars are spent annually trying to influence purchase decisions in stores, almost none of it digital. However the explosion of connected devices and new indoor-location technologies now make it possible for that in-store conversation to shift to mobile and become much more dynamic and personal. Up to 80 percent of smartphone owners already use their devices in stores for product and price research, laying the groundwork for indoor marketing. Yet the profound implications of indoor location go beyond the store to the larger world of digital marketing and advertising as a whole.|
|"Indoor location in some ways will be as profound a development for marketers, retailers and brands as mobile has been for the internet as a whole," said Greg Sterling, conference chair and senior analyst for Opus Research. "Melissa Tait has been way ahead of the curve on indoor location and we're thrilled to have her speaking at Place."|
|Tuesday, October 8, 2013 – 8:00 AM – 5:30 PM|
|Place 2013 will bring together the entire spectrum of companies building the indoor marketing ecosystem. Retailers, technology vendors, mobile developers, data providers, advertisers, agencies, and investors will come together for a unique, one-day event that is the first-of-its-kind anywhere. The event will take place at the Palace Hotel, located at 2 New Montgomery Street, San Francisco.|
|In addition to Tait, the panel will include insights from:|
|-- Neg Norton, President, Local Search Association|
|-- Ben Smith, CEO, Wanderful Media|
|-- Erik McMillan, CEO, BrickTrends|
|-- Asif Khan, Founder, Location Based Marketing Association (Moderator)|
For more details about this conference, please visit the event website here.
Primacy (formerly Acsys Interactive) is an award-winning, independent agency known for creating digital experiences with meaningful impact. Primacy combines lead-agency thinking with digital acumen to deliver measurable, actionable results. Core competencies include strategic thinking, creativity, technology, marketing, social and mobile. Primacy’s vertical strengths are in consumer, financial, health, manufacturing and education; clients include Amica, Boehringer Ingelheim, CIGNA, EmblemHealth, ESPN, MassMutual, Middlesex Hospital, New York Presbyterian Hospital, Otis Worldwide, Sikorsky Aircraft, Timex, Yale-New Haven Hospital, Regis University, and Zicam. The company is headquartered in Farmington, Conn. with offices in New York and Boston. To find out more, visit www.theprimacy.com.