PROVO, Utah--(EON: Enhanced Online News)--Orabrush, Inc. announced CEO Jeff Davis is speaking today at IMPACT13, an influential Internet marketing conference held from September 25-27, 2013 at the Aria Convention Center in Las Vegas. Davis is presenting on how to produce winning content online at the breakout session, “Content Is King: Why Content Matters In Social Media.”
“Content Is King: Why Content Matters In Social Media.”
Hosted by the Internet Marketing Association (IMA), IMPACT13 brings together more than 500 business executives and leaders from Disney, Google, IBM, Microsoft, Oracle and others to provide valuable insights, tools and techniques for social media marketing, data and analytics, mobile marketing and online marketing innovation. Keynote speakers include Zappos.com CEO Tony Hsieh, Twitter Head of Global Product Marketing Guy Yalif and Brad Rencher, senior vice president and general manager of digital marketing at Adobe, among others.
“I am honored to have been invited to speak at this elite conference,” said Davis. “With more than 100 hours of video uploaded to YouTube every minute, it is more difficult than ever for brands to stand out online, making Orabrush’s sizable digital footprint that much more impressive. In the last year we’ve proved with Orapup that our reverse marketing model can be replicated, and we are in constant conversations with larger companies that are interested in leveraging our expertise to market new products online.”
With its tongue cleaner becoming one of the first products to go from no sales to worldwide distribution in 25 countries via YouTube videos, Orabrush is one of the great success stories in digital marketing. The company became one of the top subscribed sponsor channels on YouTube, just behind brands like Apple and Old Spice.
The company’s latest product, Orapup, the first tongue cleaner to beat bad dog breath, recently surpassed $2 million in online sales and has amassed more than 8 million views on its YouTube channel – more views than established pet brands Pedigree and Purina combined.
“We are very excited to gather the industry’s leading experts to share the latest in digital marketing best practices,” said Sinan Kanatsiz, IMA chairman. “We have assembled a strong line-up of speakers at IMPACT13, and we are thrilled for Jeff to join us and share his online expertise with our audience.”
Prior to joining Orabrush as CEO in October 2010, Davis was an executive at Procter and Gamble and led global businesses in six different product sectors, including consumer packaged goods, pharmaceutical and beauty.
Orabrush, Inc. is a new media e-commerce brand builder. The company leverages expertise in YouTube content creation, optimization and advertising to commercialize innovative products. Using its "reverse marketing model" with YouTube, the company has delivered unprecedented results in awareness and conversion driving online to offline sales with its line of oral care products (www.orabrush.com), including the Orabrush tongue cleaner; the Orabrush tongue foam powered by Orazyme; and the Orapup dog breath brush (www.orapup.com). Backed by True Ventures and 2x Consumer Product Growth Partners, Orabrush’s products are sold in 25 countries, 75 retailers and more than 30,000 retail stores globally.