GOLDEN, Colo.--(EON: Enhanced Online News)--Good Times Restaurants Inc. (NASDAQ:GTIM) today announced it plans to roll out new All Natural Boneless Buffalo Wings in October following a very successful test in multiple restaurants.
“The television advertising uses an illustrated story board approach that reinforces our hand crafted brand position. The new ad will reinforce our use of all-natural chicken provided by the first company to be awarded humane certification.”
Commenting on the introduction, Director of Product Development Nick Biegel said, “We have effectively doubled our chicken category sales with the introduction of Springer Mountain All Natural Hand Breaded Chicken Tenders over the last six months and this is a natural extension for that product, particularly in light of two of the large burger chains introducing a lower quality product and spending millions of dollars on their advertising. We feel we can leverage that awareness with a much higher quality, all natural product that is consistent with Good Times’ heritage of providing high flavor and hand-crafted quality.”
The Company reported that the launch will be supported by television advertising utilizing the same creative platform that has been so successful in driving double digit same store sales increases the last six months. Director of Marketing Nicholas Corbishley added, “The television advertising uses an illustrated story board approach that reinforces our hand crafted brand position. The new ad will reinforce our use of all-natural chicken provided by the first company to be awarded humane certification.”
About Good Times Restaurants Inc.
Good Times Restaurants Inc. (GTIM) is a regional chain of quick service restaurants located primarily in Colorado providing a menu of high-quality all-natural hamburgers, 100% all natural chicken tenderloins, fresh frozen custard, fresh cut fries, fresh lemonades and other unique offerings. Good Times currently operates and franchises 38 restaurants.
Good Times Forward Looking Statements
This press release contains forward looking statements within the meaning of federal securities laws. The words “intend,” “may,” “believe,” “will,” “should,” “anticipate,” “expect,” “seek” and similar expressions are intended to identify forward looking statements. These statements involve known and unknown risks, which may cause Good Times’ actual results to differ materially from results expressed or implied by the forward looking statements. These risks include such factors as the uncertain nature of current restaurant development plans and the ability to implement those plans, delays in developing and opening new restaurants because of weather, local permitting or other reasons, increased competition, cost increases or shortages in raw food products, and other matters discussed under the “Risk Factors” section of Good Times’ Annual Report on Form 10-K for the fiscal year ended September 30, 2012 filed with the SEC. Although Good Times may from time to time voluntarily update its forward looking statements, it disclaims any commitment to do so except as required by securities laws.