LOUISVILLE, Colo.--(EON: Enhanced Online News)--Through the new GHX Market Intelligence reporting platform, healthcare suppliers now have immediate and continuous online access to more than $30 billion of distributed U.S. medical-surgical sales data on which to measure competitive performance and shape their business strategies. GHX will demonstrate the solution in booth #407 at the 2013 Health Industry Distributors Association (HIDA) Conference, September 24-26, 2013, in Washington, D.C.
“In a rapidly changing and increasingly competitive healthcare environment, suppliers want the ability to quickly and accurately assess their market position – and in turn, use that information to plan effective growth strategies”
For 15 years, healthcare suppliers have relied on GHX to provide market intelligence data for making informed business decisions. Through this new offering, GHX Market Intelligence is transitioning to an online on-demand model, placing the power of medical-surgical distributed sales data directly into the hands of end-users. The GHX Market Intelligence solution enables users to immediately access the information they need through intuitive dashboards, on-demand customizable reporting and comprehensive analysis on products, markets and regions. Suppliers can view their performance within a market, assess trends, evaluate marketing and sales efforts, and look at new markets, product areas and territories to expand their businesses.
“In a rapidly changing and increasingly competitive healthcare environment, suppliers want the ability to quickly and accurately assess their market position – and in turn, use that information to plan effective growth strategies,” said Derek Smith, chief commercial officer for GHX. “GHX has taken its established market intelligence platform and is transforming it into a dynamic model that enables suppliers to make data-driven decisions faster.”
The GHX Market Intelligence platform can be tailored to fit a wide range of end-user roles – from high-level strategic information for the C-suite to more granular information for market analysts. Suppliers can further customize their reporting and analysis by product classification, market segments, units, and geographic areas such as states, regions and 3-digit Zip Codes. The GHX Business Solutions team is available to consult suppliers and maximize their use of GHX Market Intelligence, providing support with data utilization, change management and fact-based decision-making.
GHX Market Intelligence will offer three levels of functionality, with increasing capabilities. The initial release being demonstrated at the HIDA conference will include the basic offering of an intuitive and user-friendly market insights dashboard and on-demand standard reports. The mid-level offering will include access to tools for advanced data visualization and analysis, a performance insights dashboard that enables suppliers to benchmark performance, and a geo-insights dashboard through which they can compare sales and market share dollars at the state and 3-digit Zip Code level. The highest level of functionality will include all of the functions of the advanced reporting functions, plus business consulting and advanced customization of features.
Global Healthcare Exchange, LLC (GHX) is driving costs out of healthcare by transforming the healthcare supply chain. Working with providers and suppliers, GHX is accelerating change by providing a faster, more efficient and collaborative supply chain that will take billions of dollars out of the cost of healthcare for North America. For more information, visit www.ghx.com and The Healthcare Hub.