WALTHAM, Mass.--(EON: Enhanced Online News)--Telerik® today announced the availability of connectors for Marketo® (NASDAQ: MKTO) and Salesforce.com®, benefiting the 70,000 users of its award-winning Web Content Management (WCM) solution, Sitefinity™. Now, Sitefinity captures valuable customer and prospect information that enables organizations to personalize their respective experiences in a highly-targeted way, across sales and marketing channels.
“Today’s customers want an experience that is customized just for them, whether they are browsing a website or receiving an offer. The power of the Sitefinity and Marketo integration now means that these two customer experiences can be intelligently connected”
Static websites typically present the same content regardless of a visitor’s preferences or profile. But today’s visitors expect a personalized experience that adapts to their behavior. As Gartner recently noted, “Personalization will be based on the three-way intersection between customer history, context awareness and intent.”1 Telerik Sitefinity brings those data-driven interactions together for a seamless customer experience through its new connectors:
- Sitefinity Connector for Marketo —Monitors and tracks visitor behavior; increases conversions and improves sales by transferring online data (page visits, form submissions and file downloads) to build lead scores for personalized nurturing campaigns and more dynamic website experiences. Learn more about the Sitefinity Connector for Marketo here.
- Sitefinity Connector for Salesforce.com —Empowers the sales organization by populating the CRM with data (form submissions, recently viewed pages and file downloads) to build personalization rules and to customize and enrich the visitor’s online experience, based upon their persona type.
“We live in a real-time world in which customers don’t want to wait or feel unknown or underappreciated. That’s why personalization has become so key to those organizations looking to conduct business online,” said Martin Kirov, Executive Vice President, Sitefinity division, Telerik. “Our customer base is made up of some of the largest, most well-known organizations in the world. They account for more than 70,000 users with daily web traffic in the millions. They depend on us to offer solutions to not only compete, but to strongly stand out in the face of an ever-evolving and crowded online marketplace.”
“Today’s customers want an experience that is customized just for them, whether they are browsing a website or receiving an offer. The power of the Sitefinity and Marketo integration now means that these two customer experiences can be intelligently connected,” said Robin Bordoli, Vice President of Partner Ecosystems at Marketo. “Data sharing between Sitefinity and Marketo means marketers can now personalize and synchronize content and themes across all channels and touch points with potential buyers, including web content and lead nurturing campaigns.”
About Sitefinity CMS
Sitefinity is an ASP.NET web content management platform developed by Telerik. Trusted and used by thousands of customers worldwide, including 49 of the Fortune 500, Sitefinity’s ASP.NET online business platform empowers business to engage, convert and retain customers on the web. With the product’s usability and flexibility developers, marketing end-users and IT managers are able to work more effectively, helping to grow their business. Sitefinity’s customers further benefit from Telerik’s ongoing innovation and technical support. Sitefinity was recently named an American Business Awards (Stevie®) “People’s Choice - Favorite Content Management Solution” and “New Product or Service of the Year – Software – Content Management Solution” – Gold Winner. For more information, visit: www.sitefinity.com.
Telerik is a market-leading provider of end-to-end solutions for application development, software testing, agile project management, reporting, and content management across all major development platforms. Telerik’s award-winning software development products enable enterprises and organizations of every size to generate tangible productivity gains, reduce time-to-market, and stay on time and under budget. More than 100,000 organizations in 94 countries depend on Telerik products, including more than 450 of the Fortune 500, academic institutions, governments, and non-profits. For additional information about Telerik, please visit www.telerik.com or follow @telerik on Twitter.
Telerik and Sitefinity are either registered trademarks or trademarks of Telerik AD in the United States and/or other countries.
All other products and services listed herein either are, or may be, registered trademarks or trademarks of their respective owners in the United States and/or other countries.
1 Gartner, “Ten New Realities of Customer Engagement to Account for When Developing a Digital Strategy,” 28 June 2013, Hung LeHong | Gene Alvarez | Jenny Sussin