DENVER--(EON: Enhanced Online News)--Radio Disney Denver, part of the #1 radio network for kids, tweens and families, and Anthem Blue Cross and Blue Shield in Colorado will team up for the third consecutive year to promote the importance of childhood health and wellness through the Get Active, Get Fit School Challenge, which runs from Sept. 20, 2013 through Nov. 23, 2013 and is open to students from kindergarten through sixth grade in schools across Colorado. In 2012, more than 385,000 elementary school students across seven states successfully participated in the program.
“I’d say that’s a reminder that kids naturally enjoy exercise, and a little competition between schools is a very positive way to keep them active. We’re hoping this school year will be even more successful.”
Designed to motivate kids and families to achieve fitness together by engaging in fun activities, participants in the challenge are encouraged to “get active and get fit” for at least 20 minutes every day – or as often as possible – in various ways, from walking the dog, to playing sports, to jumping rope. In order to successfully complete the challenge, students must be active for a minimum of 40 of the 55 days in the challenge.
“Last year, we had more than 19,600 kids throughout Colorado join Get Active, Get Fit,” said Mike Ramseier, president and general manager, Anthem Blue Cross and Blue Shield. “I’d say that’s a reminder that kids naturally enjoy exercise, and a little competition between schools is a very positive way to keep them active. We’re hoping this school year will be even more successful.”
New to this year’s challenge will be the "Habit Hero" Family Photo Contest, where a kid or parent can submit a photo of family members being active to www.GetActiveGetFit.com through Nov. 23, 2013 to win a trip for four to the Walt Disney World Resort. Habit Heroes is an interactive exhibit at INNOVENTIONS at Epcot at the Walt Disney World Resort. that The Habit Heroes exhibit teaches families to work together to unlock their healthy habit powers of physical activity, nutrition and hydration.
Registration for the 2013 Challenge has begun and will end Sept. 27, 2013. All schools that send in their results at the end of the Challenge will be entered into a drawing for the chance to win one of five gym equipment packages worth $500. Schools with the highest participation will win a Radio Disney Dance Party.
For more information, please visit www.GetActiveGetFit.com.
About Anthem Blue Cross and Blue Shield in Colorado
Anthem Blue Cross and Blue Shield is the trade name of Rocky Mountain Hospital and Medical Service, Inc. HMO products underwritten by HMO Colorado, Inc. Independent licensee of the Blue Cross Blue Shield Association. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Colorado is available at www.anthem.com. Also, follow us on Twitter at www.twitter.com/healthjoinin, on Facebook at www.facebook.com/HealthJoinIn, or visit our YouTube channel at www.youtube.com/healthjoinin.
About Radio Disney
Radio Disney is the #1 radio network devoted to kids, tweens and families on a 24-hour basis, and is widely recognized as the first platform for many of today's most popular young artists including Selena Gomez, Justin Bieber, Taylor Swift and Austin Mahone. The network's customized Top 40 format is driven by listener requests and represents major recording label artists including One Direction, Katy Perry, Cody Simpson, Fifth Harmony and Demi Lovato. Radio Disney reaches over 22.2 million listeners each week across 24 local stations in the top 25 media markets, RadioDisney.com, Sirius XM satellite radio on channel 79, iTunes Radio Tuner, mobile phones, the Radio Disney iPhone, iPad and Android Apps, and the Radio Disney Facebook page.