“Business Wire continues to create and evolve platforms for professional communicators to reach their target audiences in meaningful and measurable ways. Adding Serena to our team helps us to put those changes into context for our members as they develop content that is platform and audience-appropriate”
Ehrlich brings significant social and marketing experience to Business Wire. Most recently, she led marketing efforts for one of the nation's leading mobile marketing solution providers, Mogreet. While in this role, Ehrlich was recognized by Mobile Marketer as one of the top 25 women in mobile. Ehrlich also serves on the board of directors for the Global Social Media Club (Founding Member, Membership), Social Media Club Los Angeles (President) and the National Investor Relations Institute Los Angeles (At Large, Social).
Business Wire's social, mobile and evolving media channels, including the company's popular BusinessWired blog and @businesswire Twitter feed will be overseen by Ehrlich. Through those platforms, industry organizations and other platforms, Ehrlich will provide guidance to Business Wire members on best practices in harnessing existing and emerging social, content and media platforms to increase their visibility in alignment with corporate and organization objectives.
"Business Wire continues to create and evolve platforms for professional communicators to reach their target audiences in meaningful and measurable ways. Adding Serena to our team helps us to put those changes into context for our members as they develop content that is platform and audience-appropriate," said Tom Becktold, senior vice president of marketing for Business Wire.
As a leading social media voice on issues ranging from mobile marketing to disclosure, Ehrlich brings important insight into emerging trends and existing communications practices.
"I am so excited to be back at Business Wire," said Ehrlich. "Business Wire has always been at the forefront of content creation, distribution and consumption, it is a natural fit for something I am truly passionate about, the rise and distribution of social content."
Business Wire Resources:
- Become a Business Wire memberBusiness Wire press release distribution
- Business Wire locations worldwideBusiness Wire Events (Release writing, SEO basics, XBRL, and more)
- BusinessWired blog
Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information websites, business-to-business decision-makers and consumers worldwide.