SONOMA, Calif.--(EON: Enhanced Online News)--Hey Mambo – the popular line of blended wines in The Other Guys wine portfolio – has a new look. Gone are the oversized logo and the color-coordinated zork closure. Inspired by the heritage, culture and sound of Mambo music and dance, the new label is brightly colored and features graduated layers of hues, much like a series of paint swatch palates.
“It represents both the sound and movement of Mambo, which derives from Cuban dance and African rhythm”
“It represents both the sound and movement of Mambo, which derives from Cuban dance and African rhythm,” explained August Sebastiani, president of The Other Guys. “The design team liked the fringed dresses that Latin dancers wear, which create a layering effect on the wearer. They translated this into the label redesign. When you think about it, a blended wine is really layers of different grape varieties that meld for optimum quality. So we feel the look is an accurate, artistic expression of the wine inside.” And, hence, the new slogan: “Blended to captivate.”
The Hey Mambo Sultry Red label goes from deep red to dark rose, while Hey Mambo Swanky White starts with a swath of amber and slowly evolves into a bright yellow. The label on Hey Mambo Dry Rose has a lavender top band that flows into a soft pink tone at the bottom.
“The simplicity of the new label was designed to stand out on crowded wine shelves, which are increasingly becoming inundated with complex, over-the-top designs – a race to capture the attention of consumers. Hey Mambo’s design embodies the very notion of an old saying, ‘simplicity is the ultimate sophistication,’ and reflects the very person we’re trying to reach – the smart, worldly, cool, refined and confident wine drinker,” Sebastiani said.
“We’re seeing massive growth within the Latin American demographic. A study by Nielsen, the leading market research firm, predicts an annual 6% growth rate of wine and spirits consumption through 2015 among Latinos, a rate that is double that of the balance of U.S. consumers,” Sebastiani continued. “Hey Mambo, because of its Latin roots, drinking profile and sophistication, is uniquely poised to speak directly to this market segment.”
The Other Guys (TOG) is a cutting edge wine company headquartered in Sonoma. Its president, August Sebastiani, is a fourth-generation member of one of California’s oldest wine families, which has been a leader in the California wine industry since August’s great-grandfather, Samuele Sebastiani, opened his eponymous winery almost 110 years ago. With the motto “Laid-back guys. stand-out wines,” TOG focuses on producing top-quality wines at reasonable price points. Among its most popular brands are Leese-Fitch, Plungerhead and Hey Mambo. The company also has a spirits division, 35 Maple Street. www.togwines.com or www.facebook.com/togwines.