ARLINGTON, Va.--(EON: Enhanced Online News)--The Consumer Electronics Association (CEA)® today announced a partnership to bring what now becomes the third global edition of Advertising Week to the 2014 International CES, the world’s global gathering place for all who thrive on the business of consumer technology. Advertising Week at CES will include the signature blend of thought leadership by day and show business by night. The CES edition of Advertising Week will also include a special leadership breakfast series and customized marketing-focused tours of the exhibit floor. The thought leadership conference track is part of the Brand Matters program at the 2014 CES, sponsored by MediaLink, where advertising and marketing professionals can experience the transforming innovations that are critical to the future of their industries. Owned and produced by CEA, the 2014 CES runs January 7-10, in Las Vegas, Nevada.
“Brands play an increasingly important role in the consumer electronics space. We saw this dynamic first-hand at the 2013 CES, where more than 5,000 advertising and marketing executives experienced how technology innovation impacts their brands’ marketing performance”
Advertising Week’s thought leadership presence at CES will begin with a conference track on Monday, January 6, 2014. The Seminars will feature an integrated offering blending clients, creatives and media executives who will discuss topics, including disruptive innovation, data, mobile, social media, native ads, start-ups, the convergence of content, technology and distribution, and digital video.
“Brands play an increasingly important role in the consumer electronics space. We saw this dynamic first-hand at the 2013 CES, where more than 5,000 advertising and marketing executives experienced how technology innovation impacts their brands’ marketing performance,” said Karen Chupka, senior vice president, International CES and corporate business strategy. “We expect an even bigger Brand Matters program this year. We welcome Advertising Week to the 2014 CES stage and look forward to hearing about how next generation technology will transform brand strategy in the year ahead.”
"Disruptive technology is dramatically re-shaping the advertising, marketing and media ecosystem,” said Matt Scheckner, executive director of Advertising Week. “CES is the nexus of technology and Advertising Week is thrilled to forge an alliance with CEA to help our industry navigate through the turbulent technological landscape."
The 2014 CES will feature more than 3,200 exhibitors unveiling the latest products and services across the entire ecosystem of consumer technologies. For more information on the 2014 International CES, visit CESweb.org.
Note to Editors: The official name of the global technology event is “International CES.” Subsequent references to the show can be shortened to “CES.” Please do not use “Consumer Electronics Show” to refer to the International CES.
About Advertising Week:
Since its creation in 2004, Advertising Week has drawn more than a million participants from around the world to New York City for a week long think-tank comprised of over 275 different distinct programs that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of The Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries. In 2013, Stillwell Partners, which produces Advertising Week, launched Advertising Week Europe in London. Advertising Week Europe returns to London March 31 – April 4, 2014.
The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $203 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online at www.CESweb.org and through social media: http://www.cesweb.org/social.
- CES Unveiled LONDON
October 1, 2013, London, UK
- CES Unveiled PARIS
October 3, 2013, Paris, France
- CES Unveiled TEL AVIV
October 7, 2013, Tel Aviv, Israel
- 2013 CEA Industry Forum
October 20-23, 2013, Los Angeles, CA
- 17th Annual CEO Summit
October 23-25, 2013, Rancho Palo Verdes, CA
- CES Unveiled NEW YORK
November 12, 2013, New York, NY
- CES Unveiled LAS VEGAS
January 5, 2014, Las Vegas, NV
- 2014 International CES
January 7-10, 2014, Las Vegas, NV