NEW YORK--(EON: Enhanced Online News)--Today Tidal Labs, the technology platform that creates content-driven communities for publishers, brands and online retailers, announces the launch of Rakuten Essential (http://www.rakuten.com/essential/), a new shopping experience that brings together the web’s best tastemakers and Rakuten.com’s thousands of merchants to take shoppers on a journey to find great products.
“Tidal and Rakuten.com Shopping have created an immersive, shoppable editorial experience powered by the writing of influential bloggers. This removes the isolation of online shopping, allowing new products to be discovered by browsing through the travel stories, recipes, fashion and parenting tips of passionate individuals.”
Rakuten.com Shopping has continuously aimed to provide a fun, engaging shopping experience by connecting buyers and sellers in a dynamic marketplace and this new launch is part of its ongoing goal to be sure its customers are “buying from people, not the internet.”
As online retail has matured, it is no longer adequate to compete on price alone. As consumers have become savvier, they have become immune to generic product catalogs and increasingly open to the serendipity of discovering something new in new ways online.
“Shopping online can be efficient, but isn’t always fun. We wanted to recreate the feeling of going to a boutique marketplace with a well-traveled friend,” says Matt Myers, CEO and co-Founder of Tidal. “Tidal and Rakuten.com Shopping have created an immersive, shoppable editorial experience powered by the writing of influential bloggers. This removes the isolation of online shopping, allowing new products to be discovered by browsing through the travel stories, recipes, fashion and parenting tips of passionate individuals.”
“These influential bloggers relate in a new way to the Rakuten.com Shopping community- their content creates a path to products that takes the concept of the look book to a new place,” adds Bernard Luthi, CMO and COO, Rakuten.com Shopping. “We are so excited to offer a new experience to our shoppers that highlights not only inspiration from these creative bloggers, but also the thousands of talented merchants in our marketplace, whose products have a story to tell.”
Tidal’s commerce association technology allows Rakuten.com Shopping to tightly integrate products with articles on a relevant theme. Readers can browse and share their favorite articles, and click directly to purchase. Readers will be able to submit their own articles or photos to themed contests and earn a chance at winning featured products. Future launches will bring an even deeper social shopping experience to Rakuten.com Shopping.
Tidal Labs powers social content for some of the world’s largest companies. Using the Tidal publishing platform, companies can source, curate and publish organic content from influential voices in every sphere of interest. Brands such as Pepsi and publishers such as Condé Nast and HarperCollins use Tidal to create more engaging, higher-trafficked and better monetized community sites and social pages, filled with select content from the thousands of contributors in the Tidal network. Based in NYC, Tidal Labs was founded by Matt Myers and Burak Kanber in 2011. For more information, visit www.tid.al or follow on Twitter @TidalLabs.
About Rakuten.com Shopping
Rakuten.com Shopping is a global e-commerce site that connects buyers and sellers in a dynamic marketplace and thinks of shopping as entertainment—complete with sharing and discovery functions, great prices, fun experiences and convenience for 18 million customers. Rakuten.com Shopping provides over 16 million products in 24 categories and includes a network of thousands of small and large business shop owners. Its 167 employees are headquartered in Aliso Viejo, California. Rakuten.com Shopping was founded as Buy.com in 1997 and acquired by Rakuten Inc. in May 2010. Rakuten Inc. was selected by Forbes as one of the top ten Most Innovative Companies worldwide in both 2012 and 2013.