NEW YORK--(EON: Enhanced Online News)--In a featured session tomorrow at the Advertising Week Data Congress, GfK digital media experts will present techniques for taking social media insight to a new level of richness, rigor, and actionability.
“Beyond Dashboards and Listening: Making the Leap to Social Media Intelligence”
Christian Waldheim (Head, Global Social Media Intelligence Center) and Natasha Stevens (Senior Practice Leader, Digital Market Intelligence) will present “Beyond Dashboards and Listening: Making the Leap to Social Media Intelligence” at 5:20 PM at Times Center Hall in New York City.
With social media contributing to word of mouth around brands with increasing breadth and subtlety, it becomes critical that marketers and researchers have the capacity for deeper and highly accurate analysis of social media.
Through Social Media Intelligence (SMI), marketers can understand which social media conversations about their brands are likely to reach key consumers, and how those discussions can interact with media consumption and other brand efforts to influence purchase behavior. Waldheim and Stevens will also discuss how SMI can enhance traditional research data, and vice versa.
To read more about the session visit the Data Congress information page.
GfK is one of the world’s largest research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion.