“Joingo is revolutionizing the way brands engage with their customers, and In-Venue Marketing is our next killer solution, reinventing the location services market, mobile advertising, and the entire mobile ecosystem itself”
By partnering with major wireless network technology providers, Joingo Places allows any brand to directly communicate with their customers, delivering mobile messages and offers that are based on the customers’ interests and location. Brand marketers will be able to create multiple indoor and outdoor geofences, send messages to customers within those defined areas, either immediately or when triggered by an entry or exit event. Indoor location capabilities can help customers search for and find specific locations or points of interest while in the venue. Joingo Places also provides powerful analytics, displaying both overall and filtered views of customers’ location and movements within the geofence, helping brands to better understand customer behavior and optimize the total customer experience.
Analyst firm ABI research predicts that by 2017, the indoor location technology industry will reach $5 billion in revenues and represent over 200,000 installations of infrastructure equipment, including Wi-Fi hotspots and Bluetooth antennas.
While the indoor location market is positioned for explosive growth in the near future, Joingo Places offers the platform to capitalize on this technology today. Joingo Places can be used to send personalized messages to customers when they’re detected arriving at or leaving the property, to locate and communicate in real-time with customers who are within a specific venue about events or offers, even to create virtual billboards in high traffic areas that prompt a specific customer action.
“Joingo is revolutionizing the way brands engage with their customers, and In-Venue Marketing is our next killer solution, reinventing the location services market, mobile advertising, and the entire mobile ecosystem itself,” said Joingo’s Director of Product Management, Giacomo Lami. “It’s a true revolution that cannot be ignored. It paves the way for new and innovative services that will enable a smooth end-to-end user experience from outdoor to indoor and vice-versa.”
Joingo is a mobile marketing and engagement company based in San Jose, CA with offices in Nevada. Joingo's patented technology integrates as the central hub connecting CRM systems with robust mobile marketing application services, extending the customer brand and leveraging it into increased revenue. The company is led by a proven management team of experts in the mobile technology, gaming and hospitality industries. For more information about Joingo visit www.joingo.com, on Facebook, or Twitter @joingo_com.