BOSTON--(EON: Enhanced Online News)--Jack Johnson, Daryl Hall & John Oates, YO GABBA GABBA! and other nationally-known musical talent joined forces with 30,000 fundraisers this weekend at the 2013 Life is good Festival. The one-of-a-kind fundraiser raised over $1 million for The Life is good Kids Foundation to help kids in need. Life is good, the Boston-based lifestyle brand committed to spreading the power of optimism and helping kids in need, produced the Festival in partnership with Superfly Presents, the producers of the iconic Bonnaroo and Outside Lands festivals.
“Life is good at the Life is good Festival. We had an amazing time both on the stage and out and about in the crowd earlier in the day”
“Every year, the Life is good Festival brings optimists of all walks of life together to make a difference in the lives of kids who really need it,” said Bert Jacobs, chief executive optimist for Life is good. “The event proves that optimism is not just fun, it’s powerful!”
The donation resulting from this year’s Festival will go directly to The Life is good Kids Foundation to help kids in need. To date, Life is good has raised $11 million for the Life is good Kids Foundation, principally through the annual Life is good Festival, community fundraising efforts and Life is good products. Life is good donates 10 percent of its net profits to help kids in need.
“Life is good at the Life is good Festival. We had an amazing time both on the stage and out and about in the crowd earlier in the day,” said Jack Johnson. “My family will be back to enjoy the Festival again. Aloha.”
The two-day celebration of music and optimism featured three stages of musical talent, games and activities for all ages. New this year to the Festival was the Life is good Coffee House, which offered a relaxed, intimate atmosphere where Festival-goers enjoyed the new line of gourmet Life is good coffee and a musical lineup curated by singer Ryan Montbleau.
Whether they were jamming out to the eclectic group of artists or taking in the sights of the BMX bike show, all attendees came together as a community of optimists to raise money for the Life is good Kids Foundation. Many individuals who purchased tickets set up personal fundraising pages, and those who raised $500 or more were rewarded with exclusive backstage hospitality, preferred concert viewing, artist meet and greets and other perks.
Fans can continue to support The Life is good Kids Foundation year-round by setting up personal fundraising pages at Lifeisgood.com/Fundraise. With just a little (or a lot of) creative thinking, endless activities – from a backyard barbecue with friends to game night with the family – can turn into fundraising events to help kids in need.
About The Life is good Company
The Life is good Company spreads the power of optimism and donates 10 percent of its net profits to help kids in need. The company with a Positive Purpose has raised $11 million for kids in need to date, principally through Life is good products, the annual Life is good Festival, and community fundraising efforts. Please visit Lifeisgood.com for more details and spread optimism with #PositivePurpose. Life is good® is a registered trademark of The Life is good Company.
About The Life is good Kids Foundation
The Life is good Kids Foundation is an accredited 501(c)(3) nonprofit organization established by Life is good to raise money to help kids in need. The Life is good Kids Foundation directly funds the Life is good Playmakers program, which provides training and support to childcare professionals who use these tools to ensure that children grow up feeling safe, loved and joyful. Life is good donates 10 percent of its net profits to help kids in need through The Life is good Kids Foundation. For more information, visit Lifeisgood.com.
Superfly Presents, founded in New Orleans in 1996 by Kerry Black, Rick Farman, Richard Goodstone and Jonathan Mayers, creates some of the most popular entertainment properties in the country. In 2002, they co-founded the iconic Bonnaroo Music & Arts Festival, that has featured a diverse range of world-class acts over the years, such as Bob Dylan, Bruce Springsteen and the E Street Band, Stevie Wonder, Metallica, Neil Young, Radiohead, Jay-Z, The Police, Mumford & Sons, Eminem, Pearl Jam, Tom Petty, The Black Keys, The Dave Matthews Band, James Brown, Jack White, The Avett Brothers, Bon Iver, D'Angelo, Wilco, The Arcade Fire, Skrillex, My Morning Jacket, among so many others. In addition, Superfly co-founded the acclaimed San Francisco-based Outside Lands Music & Arts Festival in Golden Gate Park in 2008 and, in 2012, created the first annual Great Googa Mooga, a food, drink and music festival brand who's inaugural event took place in the heart of Prospect Park in Brooklyn, NY. The company also includes the Superfly Marketing Group, a boutique entertainment-marketing agency designed to leverage the company's experience, expertise and industry relationships to develop brand partnerships geared towards the passionate entertainment and lifestyle consumer.