GREENWICH, Conn.--(EON: Enhanced Online News)--Townsquare Media Group announced today that senior digital advertising executive, Andi Poch, has joined the Company as Senior Vice President, National Digital Sales. In this role, Ms. Poch will oversee sales efforts and develop innovative advertising and marketing solutions for the Company’s national digital business.
“With a premium portfolio of influential music and entertainment publishers and a dynamic audience of over 50 million fans, I believe we have an incredible opportunity to provide breakthrough, multiplatform solutions for our advertising partners while growing our brand’s revenue and realizing its full potential.”
Townsquare Media is one of the most popular digital music and entertainment communities on the web. Its portfolio of premium music and entertainment brands attracts and engages over 50 million monthly consumers in the U.S. across social, mobile and all digital platforms, as reported by Comscore. In her new role, Ms. Poch will work directly with major strategic advertising and marketing partners to develop and execute new, unique and effective advertising programs.
“We are thrilled to have Andi join Townsquare Media to lead and manage our national digital sales team as we continue to aggressively grow the business,“ commented Bill Wilson, Executive Vice President & Chief Digital Officer, Townsquare Media. “Andi’s impressive background at premium entertainment and media brands, coupled with her dynamic leadership, creative ability, and deep sales expertise will bring an immediate and positive impact to our advertising partners and the solutions we provide.”
Ms. Poch has over 30 years of experience in advertising sales and marketing solutions, and was most recently Chief Revenue Officer at IconicTV where she oversaw the direct sales and strategy efforts for the startup Multi-Channel Network, representing YouTube channels JAY Z’s Life + Times with partner JAY Z, Skrillex, Diplo and A-Trak’s Potato Channel, as well as 123Unodostres, the Latin Music destination. Prior to her most recent role, Ms. Poch held senior sales and marketing positions at major media and entertainment companies including Alloy Media+ Marketing, Buzzmedia (now Spin Media), WNBA, MTV & DoubleClick.
“I am excited to get started at Townsquare Media,” said Ms. Poch. “With a premium portfolio of influential music and entertainment publishers and a dynamic audience of over 50 million fans, I believe we have an incredible opportunity to provide breakthrough, multiplatform solutions for our advertising partners while growing our brand’s revenue and realizing its full potential.”
Ms. Poch graduated from the University of Michigan and will be based in the Company’s New York City office.
About Townsquare Media Group
Townsquare Media Group creates and distributes original and motivating media experiences that connect communities seamlessly with content they love, people they trust, products they want, and things that matter. We attract, engage, and activate audiences on a local and national basis through our unique mix of market-leading marquee entertainment properties. Our local business owns and operates 241 radio stations, over 250 companion websites, an e-commerce business (SeizeTheDeal.com), and approximately 500 annual live events in 51 small and medium-sized markets across the country. Our national business owns and operates leading music and entertainment-focused digital properties including TasteofCountry.com, Loudwire.com, ScreenCrush.com, and Guyspeed.com; several leading multi-day music festivals, including Mountain Jam and the Taste of Country Music Festival; a digital advertising portfolio which reaches over 50 million unique visitors monthly; and a marketing services business which provides a turnkey web presence for small and medium-sized businesses. We also operate Townsquare Cares, a non-profit organization dedicated to helping our troops and their families. Funds managed by Oaktree Capital Management are the Company’s largest shareholder. www.townsquaremediagroup.com