GREENVILLE, S.C.--(EON: Enhanced Online News)--COAST Apparel, a SC-based leading southern clothing brand recognized by its crab logo and distributed through retail locations across every southern state, announced today the launch of its new Performance Series line and a completely-overhauled full-functioning, intuitive e-commerce website. These advances and product expansions reflect the COAST growing consumer base, many of which are college students and spend a significant amount of time online.
“COAST had a soft launch two weeks ago, and in that short amount of time, we have already increased our average orders online per day by more than 200%.”
Redesigned to better engage with consumers and provide an improved user experience, the COAST Apparel website overhaul is also a functional move to further automate processes. Due to a recent increase in demand, elements such as optimized delivery time, a focus on customer satisfaction, and easing the manual burden on resources were key factors in the project.
From a visitor perspective, COAST Apparel created a more user-friendly, interactive, engaging website. Equally as important, from an operations angle, CEO Blayne Henderson explained, "COAST had a soft launch two weeks ago, and in that short amount of time, we have already increased our average orders online per day by more than 200%.” He continued, “COAST is very optimistic about our growth and success thus far, and we continue to invest in our company, product line diversification, and back-end systems to support our growing customer base and to better automate inventory and warehousing.”
This enhanced level of sophistication on the COAST website introduces numerous new items:
- Performance series inventory such as the fall line of fleece pullovers and vests for consumers looking for versatile, breathable clothing using innovative technologies
- Connect With Us page to connect socially via Facebook, Instagram, and Twitter
- Merchandise store locator
- Engaging promotions such as the company’s Rolex Giveaway, Guess the Score Contest, free COAST stickers, and Cast Your Color Vote
- Student Rep Program where college students partner with COAST in exchange for online store credit towards COAST merchandise
- Sale department with recently discounted inventory where everything is currently $29.99 or less
- Introduction of free shipping on all online orders over $50
For more information about COAST Apparel, visit the new website at www.coastapparel.com or call 1-877-COAST-07.
About COAST Apparel
Founded in 2009, the COAST clothing line includes traditional, sports-casual attire and a new performance series designed to withstand heat with quick dry features. The high-quality southern style men's clothing originated with a men's polo shirt and has expanded to offer everything from long-sleeve button down shirts to angler shorts. Developed using innovative technologies, COAST clothes provide men with comfortable, versatile apparel perfect for any occasion.