OSHKOSH, Wis.--(EON: Enhanced Online News)--A $31.7 Billion industry, predictive analytics is one of the fastest-growing business technology services. Business, government and nonprofit organizations use data to try to understand needs and predict trends with a higher level of accuracy.
“It discusses the basic principles of predictive analytics and tips for using predictive analytics in your organization.”
The latest Blue Paper®, podcast and infographic from promotional products retailer 4imprint®, Predictive Analytics: The Corporate Crystal Ball, looks at how companies are using data to uncover trends and predict buying patterns. The goal: gain a competitive advantage, increase sales and better target marketing efforts.
“If your organization is interested in learning more about using data to better serve your customers, this Blue Paper may interest you,” said Greg Ebel, vice president of sales and marketing, 4imprint. “It discusses the basic principles of predictive analytics and tips for using predictive analytics in your organization.”
A sample of the topics included in this Blue Paper and podcast include:
- A comprehensive look at models including predictive, descriptive and decision
- Considerations for choosing whether to develop in-house predictive analytics or hire external vendors
- Insight on the predictive analytics lifecycle
- A look at the legal and ethical implications of predictive analytics
- Examples of how predictive analytics is being used to determine customer behavior, increase sales, strategize sports plays and fight crime
Visit www.4imprint.com/bluepapers to read this Blue Paper or download the podcast.
About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.