RIDGEFIELD PARK, N.J.--(EON: Enhanced Online News)--Samsung Electronics America, Inc. and the Television Academy today announced a long-term strategic partnership that begins by putting Samsung’s leading Smart TVs in the spotlight at the 65th Emmy® Awards. On September 22, Samsung’s innovative new Smart TVs will be featured in the CBS telecast, as well as in a number of backstage elements of the show.
“The Television Academy is delighted to initiate a wide-ranging partnership with Samsung, one of the world’s great electronics companies. In this innovative alliance, Samsung devices ranging from the 85-inch Ultra High Definition Television to those across their entire connected home product line, will inspire and celebrate creative excellence in Television”
The award-winning Samsung S9 85-inch UHD TV – the world’s largest commercialized Ultra High Definition TV – will appear on the Emmy stage during the telecast. The unique TV, which offers four times the resolution of Full HD, creates a spectacular canvas during the Emmys to celebrate and empower storytellers who are pushing the boundaries of what television can be.
Samsung Smart TVs bring viewers together through social content, so as the sponsor of the Social Media Camera as part of the Emmys Backstage Live! Show, the company’s TVs will display live social content about the telecast and performances for winners to enjoy. The live Social Media Camera will offer fans a front-row seat to behind-the-scenes images and videos of the winners as they make their way to the press room. The content will be available to fans on Emmys.com, CBS.com and Yahoo.com. Additional Samsung TVs will also be located in the Emmys Media Center.
“As the long-standing leader in Smart TV technology, we couldn’t be more excited to be part of television’s greatest night, celebrating TV programming and the people that make it happen, and starting our long-term partnership with the Television Academy,” said Peggy Ang, Vice President of Marketing Communications at Samsung Electronics America. “While our gorgeous UHD TV will be in the spotlight, our consumers will also get the star treatment through exclusive behind-the-scenes access to winners and nominees on our Social Media Camera backstage.”
“The Television Academy is delighted to initiate a wide-ranging partnership with Samsung, one of the world’s great electronics companies. In this innovative alliance, Samsung devices ranging from the 85-inch Ultra High Definition Television to those across their entire connected home product line, will inspire and celebrate creative excellence in Television,” said Lucy Hood, the Television Academy’s President and Chief Operating Officer.
Fans will be able to follow along with all of the fun and festivities on Samsung TV USA Facebook page (https://www.facebook.com/SamsungTVUSA). Samsung is also supporting Television Academy events leading up to the 65th Emmy Awards including the Producers Emmy Nominee Reception on September 16 and the Performers Emmy Nominee Reception on September 20 where the company’s products will be on display for attendees to enjoy. To keep up with all of the exciting news surrounding the 65th Emmys, please follow @primetimeemmys and use #Emmys.
Samsung has maintained its TV market leadership for the past seven years by providing customers with the widest array of innovative choices in home entertainment. From Samsung’s Smart TV that allow viewers to spend less time searching and more time watching the content they love, to breakthrough innovations like the 85-inch S9 UHD TV and the Curved OLED TV, the Samsung brand continues to deliver the best experience TV has to offer.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S and America’s fastest growing home appliance brand. To discover more of the award-winning products you love with Samsung, please visit www.samsung.com.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion.
About the Television Academy
The Academy of Television Arts & Sciences, founded in 1946, is a nonprofit organization known for recognizing television excellence through its Primetime Emmy® Awards and the Primetime Creative Arts Awards. In addition, the Television Academy annually awards the Television Hall of Fame, the Television Academy Honors (recognizing television’s power to create positive social change), the Emmy Engineering Awards and the Los Angeles Area Emmy Awards. Its charitable Foundation operates the Archive of American Television (EmmyTVLegends.org), College Television Awards, acclaimed student internships, faculty seminars and other educational outreach programs. The Academy provides thought-leadership with the award-winning emmy magazine, its many industry-related programs and services, and year-round events. For more information, please visit www.emmys.com, follow us on Twitter @primetimeemmys and like us on Facebook at Facebook.com/PrimetimeEmmys.