LONDON--(EON: Enhanced Online News)--JML, one of the UK’s leading consumer brand and TV home shopping experts, and ITV, the UK’s largest commercial broadcaster, have extended their existing teleshopping relationship with JML set to launch a new shopping channel called The Store.
“We have been delighted with the success of the partnership with JML and the results that have been achieved through the new ‘chatmercial’ format. Expanding the concept into a 24 hour channel is an exciting and logical next step.”
Following the successful creation of a new infomercial and chat show style hybrid format filmed in front of a studio audience, known as a ‘chatmercial’, The Store will see the first teleshopping channel utilising this new format in the UK. The channel will launch in October 2013.
The Store will broadcast seven days a week, 24 hours a day on Sky channel 642, FreeSat channel 809 and selected content will be streamed on ITV.com. It will also broadcast up to 7 hours per day on Freeview channel 39, and The Store ‘chatmercials’ will continue to air two hours per week on Sunday nights on ITV.
The Store will offer viewers a select choice of the latest and existing health, beauty, gift and home products, sold through in-depth demonstrations. A range of exciting brands and exclusive celebrity beauty products will feature on the channel and the launch line-up includes Bollywood Professional cosmetics, Frankie Essex’s hair products, Chloe Sim’s tanning range and Melanie Sykes’ Active Woman supplements.
In addition to the TV coverage on ITV, Sky and Freeview, The Store will have an active online and mobile presence through social media outlets such as Facebook and Twitter. Products can be purchased via phone or through www.thestoretv.com
Hannah Treble, Group Marketing and Commercial Director at JML, says: “The Store is an engaging, fresh format for a shopping channel and we are really excited to be bringing this to market with ITV. With the UK TV home shopping market worth at least £1 billion and growing, it’s a great opportunity for us and our future retail partners. The Store is a prime example of a true multichannel venture.”
James Penfold, Head of Partnerships and Ventures at ITV says: “We have been delighted with the success of the partnership with JML and the results that have been achieved through the new ‘chatmercial’ format. Expanding the concept into a 24 hour channel is an exciting and logical next step.”