COLUMBUS, Ohio--(EON: Enhanced Online News)--Omni-channel, cross-channel, or all-channel retailing - whatever you may call it, retailers of all sizes are struggling to get it right. The goal is to satisfy customers who want a consistent shopping experience in the store, through e-commerce, and through catalogs and call centers.
“Many retailers are lagging behind their customers’ expectations. Yet for all the great information you can find about the strategies of omni-channel retailing, it’s hard to find practical advice on how to do it.”
“It’s an urgent topic,” says Jon Beck, president of Columbus Consulting International. “Many retailers are lagging behind their customers’ expectations. Yet for all the great information you can find about the strategies of omni-channel retailing, it’s hard to find practical advice on how to do it.”
“It’s unlikely that any one path will work for all retailers,” says Richard Pedott, a principal at Columbus Consulting who co-authored the document. “That’s why this report offers a planning process that helps each retailer find their own path. The method helps retailers identify the unique elements they need for their customers and their business.”
Retailers may get many key elements right. But often they may ignore or avoid a few key considerations that may stymie their success, Pedott says. The biggest and best retailers are as likely to do so as the smaller ones.
“For example, they may do a great job of addressing business process and systems, but many overlook changes they should also make to their organization chart and their business-performance metrics,” Pedott says. “That’s why this report pays special attention to the challenges of creating the right organization chart. It also addresses business metrics and employee-compensation plans. You need all these important elements in place to overcome internal obstacles and to encourage appropriate employee behavior.”
To download a copy of the free report, please go to http://bit.ly/18vm8J7.
About Columbus Consulting International
Founded by retailers to serve retailers, Columbus provides business and technical expertise in retail, ecommerce and wholesale. The company specializes in defining world-class business processes, operating models and organizational structures, and implementing technology to support them.
Columbus has served more than 100 retail clients during its 12-year history.