NAPA, Calif.--(EON: Enhanced Online News)--The Perfect Purée of Napa Valley announced today that President & Founder Tracy Hayward is passing on the torch as President of the company to pursue new business opportunities through her company Hayward Enterprises Inc. (HEI). Ms. Hayward will continue to contribute to The Perfect Purée as company Founder, but strategic leadership and day-to-day operations will be handled by newly appointed President Kevin Zeigler, who has been Chief Operations Officer for the company.
“I am delighted to have Kevin at the helm of my ‘baby,’”
“I am delighted to have Kevin at the helm of my ‘baby,’” says Hayward. “I have complete confidence in him, having watched him grow into a seasoned foodservice professional over the past 8 years. “Our partnership and bond has seen this company through such difficulties and challenges this year alone, most other businesses would not have prevailed. Kevin is street-smart, genuine, and has the highest professional and personal integrity. Under his watch, I anticipate continued success for The Perfect Purée of Napa Valley.”
Hayward goes on to say, “Kevin Zeigler was instrumental in warding off an attempted corporate take-over of this company earlier this year. He was fired from the company by an invading evil-friend in February. Mayhem ensued over the next 90 days in a whirlpool at the office – all while I was on a personal sabbatical and health retreat. Key management personnel were requested to sign a parachute agreement. Several people were fired during the siege. Our fearless team cheerleader and HR Director, Becky Walker, with the help of our Director of Marketing, Michele Lex, and our Finance Director, Donna Falk, were still standing to hold secret meetings. The Perfect Purée team rallied to figure out how to reach me despite threats from ‘the invader’ that defections “to Tracy” would mean immediate termination. When I was contacted, I returned home just long enough to thwart the attempted coup and reinstate each member of our team that had been fired. Kevin Zeigler returned to the helm in mid- April and quietly re-righted our ship.” Hayward said, “Kevin Zeigler leads The Perfect Purée team with poise, purpose and an eye for how best to sustain prosperity regardless of the turbulent storms this company has faced.”
Tracy Hayward is now expanding her light beyond The Perfect Purée of Napa Valley to launch new businesses and concepts for living more centered with one’s own soul nature. Under her company, Hayward Enterprises, Inc. (HEI) corporate umbrella, Tracy plans to apply her imagination and expertise in three new areas: mentoring, investment and capital steerage for budding entrepreneurs. HEI focuses on providing resources to uniquely situated companies and launching new concepts for services and products that align with Hayward’s mantra, “Surrender to your Senses.” As CEO of Hayward Enterprises, she is energized by this new venture.
About The Perfect Purée of Napa Valley
The Perfect Purée of Napa Valley perfects the art of flavor for chefs and beverage professionals, who indulge their culinary passions with more than 30 of its fresh fruit bases and innovative blends. Its gourmet purées and concentrates are ideal for desserts and savory sauces. Every flavor is natural and frozen at the peak of freshness without artificial additives, preservatives or sweeteners. The purées, concentrates and zests can be frozen for up to 24 months and, when thawed, last in the refrigerator for 7-10 days; blends last up to 21 days. For more information, please visit www.perfectpuree.com.
About Hayward Enterprises Inc. (HEI)
Led by foodservice industry visionary Tracy Hayward, HEI identifies and cultivates a family of dynamic companies and products that connect people in mind-body-spirit. The company offers mentoring, investment and capital steerage for emerging entrepreneurs.