LOS ANGELES, Calif.--(EON: Enhanced Online News)--After purchasing the Washington Post for $250 million in cash, Amazon founder Jeff Bezos says he will focus on developing a plan to get readers to subscribe in great numbers. According to authority marketing expert Russ Ruffino, the secret to increasing subscriptions is the same for businesses seeking to increase sales – focus on the needs of the customer and provide massive value.
“We can take someone who is unknown in their market niche and propel them to celebrity status by creating a high-conversion process that runs on autopilot”
Businesses that are overly concerned with making a sale actually lose sales opportunities because they are ignoring the needs of their customers. “If you are just focused on the sale, you’re doing it wrong,” explains Ruffino. “Your goal should be to create an amazing customer experience from start to finish. When you give massive value to everyone, you’ll stand out as a celebrity authority even if visitors to your site don’t buy what you’re selling.”
Ruffino helps his clients establish celebrity status in their market quickly and with the least amount of effort.
“We can take someone who is unknown in their market niche and propel them to celebrity status by creating a high-conversion process that runs on autopilot,” says Ruffino.
Ruffino has taught more than 35,000 students and speaks nationally about what it takes to attract customers to websites and persuade them to purchase.
“You can’t create real and lasting authority by writing blog posts and telling people what you know,” explains Ruffino. “You must demonstrate what you know in context of the purchasing decision by offering your customer the best solution to a specific problem.
“We’ve got it 100% dialed in,” says Ruffino. “We offer a service that changes lives and we believe that it’s our responsibility to share it. If Jeff Bezos and the marketing team at the Washington Post figure out a way to provide their readers with massive value, the paper has an excellent chance of thriving once again."
To learn more about how Russ Ruffino turns his clients in to celebrities in their market niche and helps them build “lifestyle businesses,” visit RussRuffino.com.