DENVER--(EON: Enhanced Online News)--Liquid Compass, a premier streaming delivery network to the radio industry revealed today three new premium streaming technology features that will generate new revenue and more effectively manage listenership for broadcasters globally.
“Our solution is designed to work out of the box with most automation systems, with a minimum impact on existing workflow.”
After a successful beta, Liquid Compass announced today the network-wide launch of its geofencing technology, which will enable stations to monetize simulcast content. The geofencing product allows broadcasters to permit or deny the delivery of their online content to any combination of countries or DMAs.
Streams making use of this technology are continually evaluated using the most granular location data available for each connected device, reducing the number of false positives normally associated with IP-based location services. The geo-fencing product works across all Liquid Compass mobile and desktop apps, as well as third-party applications such as TuneIn and iHeartRadio.
Further, Liquid Compass announced that it has developed a solution for broadcasters seeking to monetize in-market simulcast through a new synchronized terrestrial banner product.
The product allows broadcasters to trigger display banners alongside simulcast streams on all Liquid Compass mobile apps and desktop players, and other direct-link streaming devices, including vehicle infotainment systems that support album art over Bluetooth.
“Liquid Compass understands how important it is to provide flexible solutions that adapt to the evolving landscape of streaming radio. As stations moved to adopt Arbitron’s new in-market simulcast standard, we identified the resulting unused companion banners as lost opportunity for our clients, and developed a solution to help them recapture that revenue,” said Jaxon Repp, Senior Vice President, Product and Technology of Liquid Compass. “Our solution is designed to work out of the box with most automation systems, with a minimum impact on existing workflow.”
Additionally, Liquid Compass announced a beta of a geo-restricted subscription service designed to allow stations that forego out-of-market ad replacement to effectively monetize those listeners.
The system requires minimal setup, with broadcasters selecting the DMAs or countries where streaming is always permitted, and allowing them the option of making their streams available on a monthly basis to listeners outside those areas for a monthly charge of their choosing.
“The most recent Arbitron standard made clear the need for a wider variety of monetization options industry-wide. With this service, our clients will be able to set a market value for their content that reflects the effort they put into its production,” said Stephen Guillot, Chief Operating Officer of Liquid Compass. “It is our intent to be as flexible as possible as our partners explore this new market. Whether it’s allowing out-of-market listeners access to the simulcast stream, replacing terrestrial ads with premium non-advertising content, or something new that one of our partners dream up next week, we’re here to make it happen.”
About Liquid Compass
Liquid Compass is a premier streaming delivery network headquartered in Denver, CO. In addition to a wide array of stream hosting services for desktop and mobile applications, Liquid Compass is also the leading developer of customizable media players and radio streaming applications. Currently, Liquid Compass provides streaming media services in markets throughout the U.S. and Europe, including: Absolute Radio, Cromwell Radio, Bonneville, Crawford Broadcasting, Sandusky Broadcasting, Saga Communications, and many more. More information about Liquid Compass is available at www.liquidcompass.net.