BOSTON--(EON: Enhanced Online News)--Provenir today announced that its Big Data Listening and Engagement Platform has been profiled in four recent analyst reports, including Gartner’s hype cycles on Business Intelligence and Analytics, Application Architecture and Business Process Management, and in a feature Ovum “On the Radar” report. These multiple references emphasize the growing need for integration of real-time customer data into traditional marketing and operations systems, and recognize Provenir for its innovative approach to customer engagement through decision management and process orchestration.
“between existing systems, the platform combines content from many different databases and systems to enable enterprises to perform customer listening before active engagement. The platform maps data sources”
As Gerry Brown of Ovum explains, “We are in the era of the empowered, connected customer that uses online resources to research, shape, and facilitate their purchasing behavior. The connected consumer wants to be fed rather than sold relevant, personalized, and engaging content through a mix of preferred consumption channels. The Provenir platform connects data held in campaign management systems, content management systems, CRM systems, and social media to orchestrate omni-channel customer listening. Serving as the real-time "glue" between existing systems, the platform combines content from many different databases and systems to enable enterprises to perform customer listening before active engagement. The platform maps data sources "on the fly" and can build a real-time view of end-to-end customer journeys.”
“We are pleased that our platform is being so quickly recognized as a player on the new CRM scene, further validating the need for advanced customer listening solutions that are immediately, individually actionable,” said Mark Smith, Provenir’s President. “The real key to doing this is linking existing data and systems together with a core set of rules and processes that let teams work more closely and really share their brand’s personality with customers. Being included in so many different reports about all these areas is a great testament to the fact that we can be that core for companies, and really do something different.”
For Ovum’s complete white paper, please visit: http://www.provenir.com/Listening/Downloadwp_OTR.html.
For more information on Gartner’s hype cycle reports, please visit:
Provenir is a pioneer in proactive customer listening and engagement solutions. With more than a decade of complex event processing experience, Provenir’s platform is perfectly suited for allowing brands to dynamically and immediately interact with customers to create differentiated, contextual and lasting brand experiences. Provenir enables businesses to proactively listen, decide and engage with customers across all channels in real-time by connecting existing systems, tools and customer data, and allowing marketers to create logical workflows, rules and automated interaction processes. For more information please visit http://www.provenir.com/listening/, and follow us on Twitter @ProvenirEngage.
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