SAN FRANCISCO--(EON: Enhanced Online News)--WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that the Dallas radio stations owned and operated by Cumulus Media have selected WO Mobile, WideOrbit’s mobile campaign platform, to help drive listener engagement and capitalize on new mobile revenue opportunities.
“In this instant media age, text messaging to our active audience is more important than ever before”
With more than 525 stations in 110 metropolitan areas and more than 150 million listeners, Cumulus Media is the largest pure-play radio company in the U.S. and one of the nation’s top providers of local marketing solutions. Sportsradio 1310 The Ticket, 99.5 The Wolf and i93 serve the Dallas-Fort Worth area which is the fifth largest radio market in the U.S. with a population of more than 5.4 million. The stations are using WO Mobile to create campaigns that drive listenership and engage their audiences throughout the broadcast day with exclusive, targeted content including breaking news, sports and concert information, contests, polls, and interactive campaigns during local live events. In addition, WO Mobile is driving new revenue for the stations by providing sponsorship opportunities to their advertisers for the mobile content.
“In this instant media age, text messaging to our active audience is more important than ever before,” said Jeff Catlin, Program Director at Sportsradio 1310 The Ticket, and Operations Manager for Cumulus Media, Dallas. “Our WO Mobile platform allows us to keep our audience engaged and informed when it comes to breaking sports news in the Dallas-Fort Worth metroplex. And it keeps their ears listening to The Ticket.”
WO Mobile is a full-featured mobile platform that allows users to launch targeted mobile programs and campaigns, such as SMS alerts, MMS videos, sweepstakes and mobile coupons. WO Mobile is offered as a turnkey service that can be used by media companies, agencies, brands and nearly any type of consumer-focused business. WO Mobile integrates seamlessly with WO Traffic, WideOrbit’s leading sales, traffic and billing solution that allows users to combine mobile campaigns with traditional spot buys on a single order for streamlined billing, invoicing and reporting.
“WO Mobile allows our clients to have immediate, interactive contact with their audiences,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “It’s a valuable tool that enables radio stations to connect in a more personal way with their listeners, drive loyalty through more targeted content and capitalize on a new revenue stream with sponsored content. We’re excited to have the Dallas stations of Cumulus Media as WO Mobile clients and we look forward to more of our clients experiencing the numerous benefits that WO Mobile has to offer.”
WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,500 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software with another 3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit software manages more than $20 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.