SAN FRANCISCO--(EON: Enhanced Online News)--WideOrbit Inc., the leading provider of advertising management software for media companies, is pleased to announce that Entercom Communications Corp. (NYSE:ETM), one of the largest radio broadcasting companies in the U.S. with a nationwide portfolio of over 100 stations in 23 markets, is live on WO Analytics, WideOrbit’s dynamic business analytics solution.
“There is a definite wow factor with WO Analytics”
WO Analytics is a turnkey solution that provides in-depth monitoring and reporting across a media business. Using scalable technology and cutting-edge visual techniques, WO Analytics processes and analyzes a client’s data that has been gathered from its WideOrbit systems and business-critical third-party systems. The results are displayed on dynamic dashboards that allow media executives to quickly and easily monitor Key Performance Indicators (KPIs) that help identify profit opportunities, lost revenue and operational inefficiencies. With WO Analytics, media clients can significantly improve their bottom line. WO Analytics includes:
- An analytics-friendly, performance-tuned, broadcast-specific Data Mart
- All backend tools and scripts necessary to manage and load data
- Synchronized updates every time WideOrbit products are updated with new releases
- Prebuilt dashboards designed for media executives and station decision makers
- Prebuilt report and dashboard formats for publishing to any tablet or the web
- WO Data Explorer, a sophisticated authoring tool that allows users to revise any dashboard or create a new one, on-the-fly
“With WO Analytics, we have experienced immediate ROI simply on the time saved that we used to spend aggregating data from multiple systems and trying to deliver it in a comprehensive and useful format,” said John Graefe, Vice President of Information Technology at Entercom Communications. “The dashboards give our leadership team a high-level view across each critical area of our business and the ability to drill down at the most granular level. Never before have we had such a clear and detailed view of our business.”
Entercom Communications has been an Early Adopter partner with WideOrbit since 2005. In addition to WO Analytics, Entercom’s integrated WideOrbit system includes WO Traffic, WideOrbit’s leading advertising sales, traffic and billing solution, and WO CRM, WideOrbit’s comprehensive sales and account management solution. The entire system is being hosted through WO Cloud, WideOrbit’s turnkey hosting service that allows clients to access WideOrbit solutions through a highly secure and monitored internet environment.
“WideOrbit is a valuable partner to Entercom and consistently provides us with solutions that improve our operations,” said Steve Fisher, Executive Vice President and CFO at Entercom Communications. “WO Analytics delivers a dynamic and forward-looking analysis of our business. With WO Analytics, our team has a deeper insight which leads to improving profitability.”
“There is a definite wow factor with WO Analytics,” said Eric R. Mathewson, Founder and CEO of WideOrbit. “The business-critical information that WO Analytics provides to media executives can help them significantly improve their bottom line. I’m thrilled that Entercom, a long-time WideOrbit Early Adopter partner, now has this invaluable tool within its organization and I look forward to more of our clients taking advantage of WO Analytics and the tremendous benefits that it has to offer.”
WideOrbit (www.wideorbit.com) is the leading provider of advertising management software for Media companies. WideOrbit provides innovative, proven solutions for managing the business of broadcast and cable operations – from proposal to order, scheduling to automation, billing and aging. WideOrbit has been helping clients since 1999, delivering high ROI, greater efficiencies and revenue optimization. More than 2,500 Television stations, Radio stations and Media Networks around the globe use WideOrbit Traffic software with another 3,200+ stations on WideOrbit Radio Automation platforms. WideOrbit software manages more than $20 billion in advertising revenue annually. Clients include: Astral Media, Corus Entertainment, DirecTV, E!, Entercom Communications, Fox Sports, Galavision, Gannett Co., Hearst Television, Madison Square Garden, Meredith Corporation, Midwest Communications, NBCUniversal, NHL Networks, Rogers Communications, Scripps Television Group, Tribune, Yankee Entertainment Sports, Univision and more than 300 other major media organizations. WideOrbit is headquartered in San Francisco, with offices in Seattle; Denver; Dallas; Birmingham, AL; Agawam, MA; and Melbourne, Australia.