SAN FRANCISCO--(EON: Enhanced Online News)--Sales consultancy DaggerFoil Group launched today unveiling a new approach to helping companies meet the challenges of a socially-wired, multi-channel sales world. In this environment, sales executives continually struggle to deliver against the demands of this dynamic environment. CEOs are having a hard time finding sales leaders who can meet the challenge.
“We know we have succeeded when the company growth accelerates, the sales strategy dominates, and the CEO thinks the VP of Sales is a hero”
A socially-wired market is continually changing. A successful strategy a year ago may fail this year. VPs of sales are charged with maintaining sales momentum, identifying and driving new strategies, scaling methodologies, and executing change. Very few have the skills or bandwidth to handle all of these vital tasks well. For a CEO, failure in any one of these areas can be catastrophic. DaggerFoil Group was founded to alleviate this pressure, and serve as a resource for CEOs and sales executives in addressing critical gaps in the go-to-market.
Kenn Perry, chief operating officer of IONU Security, Inc., a personal privacy and data security solutions provider added: “In today’s connected world, it is essential to reach out to customers in multiple ways and possess the ability to 'turn on a dime.' Successful companies must field highly integrated monetization strategies that integrate social media, indirect sales, channel management, and direct sales models. The DaggerFoil Group is developing a market landscape strategy ideally suited for our type of business.”
Robert Tamcsin, CEO of Deerfield Beach, Fla.-based Mad Croc Brands Inc., said: “DaggerFoil Group is uniquely positioned to help us architect and execute our go-to-market strategy to succeed in our competitive marketplace.”
“I'm very impressed with the grasp the DaggerFoil Group has on the evolving challenge for companies in today's dynamic markets. Customer buying behaviors are evolving rapidly. Selling to these buyers requires strategies to leverage all customer influence channels in a well-coordinated and effective manner. The challenge for companies is that few traditional senior sales leaders are prepared to do this effectively,” says Soren Kaplan, author of New York Times best seller, “Leapfrogging”, and VP of Sales & Marketing for Famtivity, a social web market company.
“We know we have succeeded when the company growth accelerates, the sales strategy dominates, and the CEO thinks the VP of Sales is a hero,” says Dave Dotzler, Founding Director, DaggerFoil Group.
Founded in 2013 and headquartered in San Francisco, DaggerFoil Group’s name is derived from the daggerboard hydrofoil, a new development that has revolutionized the America’s Cup race. Much like the way its namesake raises a racing sailboat above the waves to achieve unprecedented speeds, the DaggerFoil Group elevates its clients’ businesses above the waves of competition. The primary aim is to help CEOs and CROs address the fundamental challenges posed by today’s sales environment, to increase productivity, support growth, and position their companies for long-term evolution.