NEW YORK--(EON: Enhanced Online News)--The Personal Care Products Council Foundation and The American Cancer Society announced today the details for the 29th annual DreamBall, to be held on Thursday, September 26th at Cipriani, 42nd Street, in New York City. The DreamBall Gala benefits Look Good Feel Better, the only free, nationwide program dedicated to boosting cancer patients’ self-esteem and confidence through lessons on coping with appearance side effects of the disease, and the American Cancer Society. Look Good Feel Better is offered through a collaboration of the Personal Care Products Council Foundation (PCPCF), the American Cancer Society (ACS) and the Professional Beauty Association (PBA).
“There are so many exciting new elements to this year’s DreamBall”
Hosted by CBS News journalist and award-winning author Lee Woodruff, this year’s DreamBall will honor Pamela Baxter, President & CEO, LVMH Perfumes & Cosmetics, North America and President, Christian Dior Couture, and Jerry Vittoria, President, Fragrances, Firmenich North America. The event will also include special recognition of “DreamGirl” Colleen Williams, a FOX News editor, cancer survivor and Look Good Feel Better participant.
In addition, for the first time, DreamBall will feature VIP tables hosted by some of the best known names in fashion, publishing and New York cuisine. Table hosts include designer Nicole Miller and stylist Robert Verdi; Cosmopolitan Magazine editor Joanne Coles; star of BravoTV’s Chef Roblé & Co. Chef Roblé Ali; designer Carmen Marc Valvo; and SELF Magazine editor Lucy Danziger.
A longtime Look Good Feel Better supporter and past DreamBall chair, Pamela Baxter has led some of the beauty and cosmetics industry’s most respected brands. In January 2004, Ms. Baxter assumed the newly created position of President and Chief Executive Officer LVMH Perfumes & Cosmetics for North America. Her first initiative was to restore the image of Dior and create synergy between beauty and fashion. In October 2007, Ms. Baxter assumed the additional role of President and Chief Executive Officer – Christian Dior, Inc, including leadership of all retail and wholesale operations in the U.S., Canada and Mexico. Ms. Baxter also has responsibility for Givenchy, Guerlain, Acqua di Parma and Fresh. Ms. Baxter will be introduced by Michael Gould, Chairman and Chief Executive Officer of Bloomingdales.
“Being a past chair of DreamBall, and a longtime supporter of Look Good Feel Better and its mission, it is humbling to be recognized as an honoree this year,” said Ms. Baxter. “Attending a workshop is a powerful demonstration of the great work done by this organization and countless volunteers each and every day to help women and men with cancer transform themselves from the outside in. It truly is amazing what an impact we can have on the outlook, self-esteem and journey of these individuals. And the impact that they can have on us.”
Since 1990 Jerry Vittoria has helped lead and guide Firmenich, starting in the company’s London office, expanding his responsibilities across Europe and finally moving to the United States to lead the Creative Development Center in 2001. In 2004, he was appointed Vice President, General Manager, Perfumery for Body and Home Care. Today Mr. Vittoria leads the North American Fine Fragrance Creative Center and its world-class perfumery team as its president. In addition to his Firmenich duties, Mr. Vittoria chairs the Board of The FIT Cosmetics and Fragrance Marketing & Management Masters Program, is an Executive Committee Member of the Board of The Fragrance Foundation and an Associate Board member of The Personal Care Products Council. He will be introduced by Camille McDonald, President of Brand Merchandising at Bath and Body Works.
“Nothing could prepare me for what I experienced when I attended a live Look Good Feel Better Workshop,” explained Mr. Vittoria. “Sitting with these extraordinarily brave women, all my mundane problems were forgotten watching them learn to apply their new beauty products -- some for the first time -- and palpably feeling their self-confidence grow. That day I fully appreciated how profoundly important the support of our wonderful industry is for each of these courageous women. I am deeply honored to have been part of the Look Good Feel Better program and thoroughly encourage everyone to experience one of these workshops for themselves.”
In addition to the honorees, DreamBall will celebrate “DreamGirl” Colleen Williams, a 14 year FOX News veteran who just weeks ago finished her treatment after a multifocal breast cancer diagnosis and bilateral mastectomy. Colleen will share her story of overcoming cancer and its physical and emotional side-effects, as well as details of her own experience with Look Good Feel Better, and how it helped her to regain control, self-confidence and hope during treatment.
“There are so many exciting new elements to this year’s DreamBall,” said Terry Darland, DreamBall event chairman, and president of Christian Dior North America. “Our new VIP hosted tables, our renowned Mistress of Ceremonies Lee Woodruff, our two outstanding honorees Pamela and Jerry who have done so much for Look Good Feel Better, and an exciting auction make this truly a night to remember and celebrate.”
For the third consecutive year, the DreamBall will be immediately followed by DreamBall After Dark, a special After Party aimed at engaging the next generation of philanthropic leaders within and beyond the beauty industry in support of the Look Good Feel Better program. Guests will enjoy cocktails, hors d'oeuvres, a silent auction and music by international DJ Harley Viera Newton. Tickets can be purchased at the door, or in advance at www.thedreamball.org, and all proceeds benefit the Look Good Feel Better Program and the American Cancer Society.
About Look Good Feel Better
The Look Good Feel Better program is a collaboration of the Personal Care Products Council Foundation, a charitable organization established by the Personal Care Products Council, the leading national trade association representing the global cosmetic and personal care products industry; the American Cancer Society, the nation's largest voluntary health organization dedicated to saving lives from cancer; and the Professional Beauty Association, a national organization of more than 25,000 cosmetologists, wig experts, aestheticians, makeup artists and nail technicians. For more information about Look Good Feel Better free workshops and other services available across the country, visit www.lookgoodfeelbetter.org. Look Good Feel Better® is a registered trademark of the Personal Care Products Council Foundation.
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing more than $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit cancer.org.