MADISON, Wis.--(EON: Enhanced Online News)--NavGate® Technologies announced today the release of CareOptions®, a revolutionary new program for vendors such as insurers, private health insurance exchanges and worksite marketers to connect with customers and prospects to create product or company awareness and visibility, differentiate themselves from competitors, strengthen their image and increase loyalty. In a rapidly changing healthcare environment, CareOptions is uniquely designed to help mitigate claims risk, enhance employee productivity, drive the sale of all types of vendor products and engage and educate consumers.
“Additionally, providing a CareOptions membership to customers and prospects boosts company and product awareness, fueling both loyalty and sales”
CareOptions is a completely app-based, cloud-accessed Family Healthcare Advisory Program that vendors provide as a benefit to their employer groups, customers and prospects. It is a robust suite of extremely powerful, interactive assessment tools, provider resources with quality of care ratings and solutions, and contains nearly two million provider records. When vendors provide CareOptions memberships, they are essentially giving their target special access to exclusive care planning tools, cost-of-care evaluators, healthcare answers and document sets that can save them significant time, money and stress when facing health, wellness or caregiving issues. Additionally, the entire CareOptions system is customized with the vendor’s own branding and includes the vendor’s company and product information and contact details.
“With CareOptions’ focus on the areas of early detection, prevention and wellness, vendors benefit from engaged, educated consumers taking an active role in their health and healthcare,” says Bob Pearson, NavGate Technologies’ founder and CEO. “In this era of consumer-driven health plans and the imminent implementation of more elements of the Affordable Care Act, CareOptions is an invaluable tool designed to help consumers navigate an entirely new healthcare landscape.”
“Additionally, providing a CareOptions membership to customers and prospects boosts company and product awareness, fueling both loyalty and sales,” continues Pearson. “In fact, the sale and success of many vendor products and services offered today and in the future absolutely depend on engaged and informed consumers.”
Designed to help insurers, private exchanges and worksite marketers, CareOptions can:
- Engage consumers to become informed purchasers of vendor’s insurance and health services
- Help vendors stay continually connected with clients and prospects
- Educate consumers about their role in the rapidly changing healthcare system
- Provide wellness and care planning solutions for employees
- Help mitigate claims risk
- Reduce the cost of lost productivity to employers
- Continually promote vendor products
“When vendors distribute CareOptions’ memberships to their employer groups, customers and prospects, they unleash the full palate of CareOptions applications, which helps them communicate and connect with their target audiences to increase awareness, drive sales and enhance profitability,” summarizes Pearson.
About NavGate®: The organization behind CareOptions®
NavGate® Technologies (www.NavGate.com), a division of CareQuest®, Inc., designs and develops analytic software, web-based and cloud applications for wellness, healthcare, and care-planning initiatives – for employers, professionals and consumers. NavGate has also developed the most effective branding, notification and consumer engagement tools built into the distribution system of CareOptions. Headquartered in Madison, Wisconsin, NavGate, CareQuest and its principals have provided care-planning data, services and educational programs since 1985. NavGate is the national leader in providing unique, smart technologies for wellness, healthcare, and care-planning initiatives.