NEW YORK--(EON: Enhanced Online News)--Archetypes Inc. today unveiled a new user interface for Archetypes.com. The personalized lifestyle platform is the first-to-market “inner net,” identifying users’ true identities via their archetypes and then allowing users to read, watch, connect or shop through the personal filter of their archetypes. The new design expands upon the original beta site, now making it easier to access from any mobile device with responsive design.
“Fall Fashion Investment Pieces for the Royal”
The site’s redesign reflects the Company’s mission to bring true personalization and identity to the internet by streamlining the discovery of new products, content, and connections through the filter of personality and who you are. The redesign increases browsing of content and products with a new navigation that prominently displays the company’s proprietary usage of its archetypes, a new “Shop” link that helps users discover products based on their unique traits, and categories such as “Home & Living” and “Travel.” Responsive design allows users to have a consistent experience across devices with already a significant portion of users accessing the site via mobile devices. Additionally, two new archetypes have been added to the existing ten based on customer demand and consumer research, the Explorer and the Performer. The company has launched this new redesigned interface under the Archetypes brand and via a new URL www.Archetypes.com. The “ME” button from the ArchetypeMe brand will remain an important feature in the new site.
Founder Cristina Carlino says, “If Facebook owns social and Twitter owns the conversation, Archetypes owns personalization. People identify who they are and who others really are in a deep, intuitive, and entertaining way, and then have a 360 degree virtual world based on their archetypes.”
Since launching its beta site in November 2012, Archetypes has significantly exceeded its user base projections in its early stages. Its community consists of users from over 180 countries worldwide. CEO and Co-Founder Michael Mendenhall shares, “We are already seeing a customer engagement rate far above expectations. Now with responsive design, we’ll be able to expand our user base to cater to an already engaged mobile audience.” Mendenhall adds, “Archetypes is a paradigm shift in how we think about content, commerce, and community. Archetypes are a highly predictive lens of one’s world and what they want to see and experience.”
The new version of Archetypes.com allows users to browse and interact based on the platform’s core offering of content, commerce, and community:
Read and Watch
The Company has built a notable editorial team, led by Editor-in-Chief Lisa Gabor, that creates and curates content daily for each of its archetypes. The site redesign introduces a new browsing structure with categories to help readers enjoy content ranging from Home & Living, Style, Health & Wellness, Travel and more.
Shop- Immersive shopping, a blend of content and commerce, has been expanded in the site’s redesign. A new shopping tab allows users to shop by archetype, helping them discover brands and products they love based on who they are and their priorities. In addition to boutiques like “Fall Fashion Investment Pieces for the Royal” and “Backyard Camping Adventure for the Caregiver,” the site is also curating style guides for each archetype.
Community- The “YOU” button is now a prominent feature of the site alongside the “ME” button, allowing users to easily share content and products with their friends that are for their archetypes. The “ME” board remains an important feature of the site, as it creates a space for users to express their personal brands and who they are with their community.
Archetypes expects to be out of beta over the next few months based on the release of today’s new site design. The Company believes this new version will continue to increase their level of engagement and visitor rates.
Archetypes Inc. helps curate the world for consumers and allows them to discover and share what they like, through a personal filter called archetypes. The online platform, Archetypes.com, allows users to search original and curated content, products, and people, so individuals can easily find what is relevant and entertaining to them. Visit www.Archetypes.com to learn more.