SAN FRANCISCO--(EON: Enhanced Online News)--Flurry, the leading app measurement and advertising platform has announced the appointment of Bob Komin as its Chief Financial Officer. The company also announced that its reach has crossed 1.2 billion unique monthly smartphone and tablet devices, placing it among the top companies in terms of mobile reach.
“Flurry is poised to transform advertising from perception-driven art into a transparent, ROI-driven science. Because it uniquely combines the world’s richest mobile data set with a real time bidding environment, Flurry’s laser-like precision will become the new model for the now $117 billion digital advertising industry.”
Bob brings 28 years of finance experience to Flurry. He has held several executive positions, most recently as CFO at Ticketfly, and previously as COO and CFO at Linden Labs, CFO at Solexel, CFO at Tellme Networks (acquired by Microsoft) and prior to that as VP of Finance and Treasurer at Convergys and Cincinnati Bell.
“Bob’s expertise in finance combined with his appetite for emerging and disruptive industries make him an ideal CFO for Flurry,” said Simon Khalaf, President and CEO of Flurry. “The Flurry platform now sees app activity on ninety percent of the world’s connected mobile devices from 390,000 mobile applications made by 125,000 app developers in over 200 countries and we look forward to having Bob help us operate and continue to grow at an extraordinary rate.”
Flurry is witnessing unprecedented growth as mobile devices eclipse personal computers in sales and mobile applications absorb the software industry. In just nine months of operation, the number of mobile apps on the Flurry platform has grown 96% from 200,000 apps in December of 2012 to 390,000 apps today. This includes apps that use Flurry’s flagship Analytics product, its AppSpot monetization platform and Flurry’s AppCircle demand side platform.
“I’m very excited to be joining the company that has been at the epicenter of the mobile revolution from its inception,” said Bob Komin, Flurry’s Chief Financial Officer. “Flurry is poised to transform advertising from perception-driven art into a transparent, ROI-driven science. Because it uniquely combines the world’s richest mobile data set with a real time bidding environment, Flurry’s laser-like precision will become the new model for the now $117 billion digital advertising industry.”
About Flurry Inc.
Flurry is optimizing the mobile experience. Flurry’s market-leading analytics software is in over 390,000 smartphone and tablet apps on over 1.2 billion devices worldwide, giving the company the deepest understanding of mobile consumer behavior. Flurry has turned this insight into accelerated revenue and growth opportunities for app developers, and a new medium for brands and marketers to engage their audiences. Flurry has raised over $50 million in venture funding and has offices in San Francisco, New York, London, Chicago and Mumbai.