TEL AVIV, Israel--(EON: Enhanced Online News)--BrightInfo today introduced a powerful business-to-business (B2B) web content recommendation engine that turns anonymous visitors into known marketing leads, with virtually no manual effort. Leveraging existing online marketing materials, the engine dynamically delivers relevant content to website visitors at the right time, based on their preferences and behaviors. With an optimized solution for corporate websites, blogs and landing pages the content recommendations are made at all key entry points into the site.
“We saw immediate improvements in the number of visitor page views of our key marketing content leading to better engagements and overall results.”
BrightInfo automatically and continually discovers website content, while understanding behavioral patterns and preferences of each anonymous visitor, in real-time. The BrightInfo engine then dynamically displays discovered marketing materials matching each visitor preferences via a non-intrusive, customizable recommendation sidebar. Automating the content match-making and using dynamic visitor profiling, enables a website’s existing content to immediately become more engaging, provides visitors with content they actually care about, and as a result, increases consumption rates. While in beta, the patent-pending recommendation engine helped marketers increase leads by an average of 39% while also dramatically reducing cost per lead.
“With no change to our website, BrightInfo’s solution increased our leads,” said Sharon Vardi, CMO at Securonix. “We saw immediate improvements in the number of visitor page views of our key marketing content leading to better engagements and overall results.”
Unlike other solutions for increasing online conversion, marketers can implement BrightInfo’s solution in minutes without the need for any manual adjustment, changes to website design or manpower to integrate and manage. The solution is low-touch and easy to implement, but the analysis is sophisticated and enables a deeper insight into the data that engages online visitors. The product is available as a freemium offering to small businesses and at an overall low-cost for sites with more traffic.
“There is an inherent conflict in B2B marketing today– companies delivering more content while battling the shortened attention span of website visitors,” said Boaz Grinvald, CEO of BrightInfo. “No matter how much traffic is driven to a site, the consequence of the conflict is low content engagement and high bounce rates. BrightInfo solves this by matching the right content to the right visitor, dynamically an automatically.”
“SMBs are spending more time and money creating digital content, and maximizing the value of this content is critical,” said Laurie McCabe, partner at SMB Group. “BrightInfo gives SMBs an easy, affordable way to increase consumption of their digital content and turn more of their website visitors into leads.”
Other key features of the BrightInfo engine include:
- Landing page-optimized solution for bounce reduction
- Powerful analytics to discover which content is most valuable to your visitors
- Private testing so only individuals you approve can see the recommendation engine
- A/B testing immediately measures and confirms the value of BrightInfo’s engine
BrightInfo customers have already seen increases as high as 182% more content engagement, and over 83% more leads, all at approximately a 43% reduction of overall cost per lead compared with the same content without the engine engaged.
Visit BrightInfo to sign up for the free trial today.