BOSTON--(EON: Enhanced Online News)--RAMP, the industry’s leading provider of next generation video and search experiences for enterprises, today announced the availability of “Video for Employee Communications: 5 Best practices From Companies Who’ve Mastered It.” This original report, compiled from a survey of 90 corporate communicators, finds that companies with a “mature” video strategy use video for almost 3x as many types of internal communication compared with less mature companies and treat video in a surprisingly open and fun way, allowing wide participation in the creation of video content.
“Video is such a compelling medium for enterprise communications because it captures viewers’ attention and helps them better absorb ideas”
“Video is such a compelling medium for enterprise communications because it captures viewers’ attention and helps them better absorb ideas,” said Nate Treloar, VP & GM of Enterprise, RAMP. “We were surprised to find that those companies with the most effective video strategy encourage a ‘user-generated content’ approach. We wanted to learn from them and share that knowledge with as many people as we could.”
Among the research findings, RAMP reports:
- 60% of companies where video thrives actively encourage employees and departments to create their own video content.
- The most advanced companies use video for an average of 7.9 different types of employee communications, compared with less than three types in the least advanced companies.
- Finding video content is a key part of a successful video strategy – between 65% and 80% of leading companies make it very easy for employees to find the video content they need, compared with less than 40% for less mature companies.
Additional findings and best practices are available within the report, along with participants’ comments on the importance of video, tips for overcoming obstacles to wider adoption of video, and more.
The complete report is available online at http://www.ramp.com/EnterpriseVideoReport.
RAMP has developed the next generation of search & video experiences to make video more valuable. Using RAMP, clients are able to fully leverage the value of all of their video content by driving increased discovery across search and social sites, enhancing user engagement through dynamic search and publishing solutions, and maximizing revenue through sophisticated advertising capabilities.
Leading media companies and enterprises using RAMP include Thomson Reuters, FOXNews, ABCNews, NBC, Dow Jones, Meredith, Citibank, and others. For more information visit RAMP.com, or contact us at info@RAMP.com. Follow RAMP on Twitter (@RAMPInc), Facebook, YouTube and LinkedIn.