CHESTER, Pa.--(EON: Enhanced Online News)--Synygy, a worldwide provider of consulting, technology enablement, software support, and outsourcing solutions that improve sales operations and drive sales performance, today announced that it has been positioned a Leader in the first Magic Quadrant for Sales Performance Management1 (SPM) from Gartner Inc.
“That this route has wound its way to being positioned in the Leader quadrant makes the journey even more special.”
Gartner Magic Quadrants provide a snapshot of how vendors perform in a market segment with the goal of helping businesses make better informed decisions about services or products they're considering purchasing. Gartner estimates that in 2012 "more than $1.8 billion was invested in sales applications that support SPM and sales processes, including professional services for SPM, compensation and SPM consulting services, and analytics for sales." The 2013 Magic Quadrant for Sales Performance Management evaluated a broad set of SPM vendors based on criteria to assess completeness of vision and ability to execute.
Synygy’s comprehensive approach to incentive compensation and sales performance management includes consulting services for assessing sales performance and transforming the design of data, workflow, compensation, reporting, analytics, and other sales processes; technology design, implementation, and transition services; software support services; and outsourcing services for managing sales operations, analyzing sales data, and continuously improving sales performance.
The inaugural report also states that "leaders demonstrate a market-defining vision of how technology can help top executives achieve business objectives."
Synygy markets the SPM offering known as Optymyze Cloud, a set of proven applications and cloud services for sales and channel performance; sales incentive compensation management; big sales data and analytics; sales force effectiveness; and sales operations management.
“In the last decade, Synygy’s path has gone from being an incentive compensation management outsourcing services provider to being a sales performance management software product developer—and now to making Optymyze Cloud available through business partners other than Synygy," said Mark A. Stiffler, Synygy's CEO. "That this route has wound its way to being positioned in the Leader quadrant makes the journey even more special.”
About Optymyze Cloud
Optymyze Cloud is an integrated, highly-scalable, easy-to-configure set of incentive compensation and sales performance management applications and cloud services that utilize a common data repository, share a common user interface that is designed for tablets and other mobile devices, and enable users to implement even the most complex data, workflow, compensation, reporting, and analytics applications without doing any programming, scripting, or other coding.
Synygy is a leading worldwide provider of consulting, technology enablement, software support, and outsourcing services to improve sales and channel performance, sales incentive compensation management, insights from the analysis of big sales data, sales force effectiveness, and sales operations management. Synygy’s comprehensive approach to incentive compensation management and sales performance management includes assessment and transformation services; technology design, implementation, and transition services; software support services; and outsourcing services. For more information on Synygy, please visit www.synygy.com.
1 2013 Magic Quadrant for Sales Performance Management, authored by Patrick Stakenas, published September 5, 2013
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