SUNRISE, Fla.--(EON: Enhanced Online News)--Easy Solutions, the Total Fraud Protection® company, today released its “Views of Latin American Consumers on Electronic Fraud 2013” research report, an annual survey which polls consumer awareness and attitudes towards online banking and electronic fraud across the greater Latin American region. The report found that fear of fraud remains a key factor inhibiting the use of the Internet as a transactional channel. However, the survey also revealed that it’s possible to change users' perceptions about security through the delivery of additional security measures, accompanied by continued educational about how to use those measures effectively.
“Views of Latin American Consumers on Electronic Fraud 2013”
“Technology continues to evolve at a stunning pace and consumers now have the ability to access their financial information across a wide range of devices. However, as evidenced by this survey, even though Latin America leads the way in adoption of mobile banking, consumers continue to have a variety of serious concerns about banking over the Internet as well as from their mobile device,” said Silvia Lopez, Marketing Director of Easy Solutions. “For financial institutions both in the region and worldwide, the message is clear that a multi-layered protection strategy is required to combat widespread user password recycling and to protect their customers’ most sensitive financial data.”
Other key findings from the 2013 report include:
- 42% of surveyed respondents over the age of 20 don't regularly use the Internet for making transactions or purchases, with 26% never using the Internet for this purpose at all;
- 53% of respondents reported that the reason they don’t use the Internet for banking transactions or payments is due to a fear of fraud (38%) or that they don’t trust that the transaction will be performed correctly (17%);
- 40% of surveyed respondents don't remember any campaigns that their bank has conducted about electronic fraud. The knowledge of electronic threats like phishing, pharming and malware is still low, and the ongoing prevalence of these threats must also be addressed by bank educational campaigns.
- Online and mobile banking continue to increase in usage and preference, while branch offices and ATM machines continue to fall out of favor. Tablets have seen an especially high rate of growth, with 72% of Latin American online banking customers reporting there is a tablet in their household;
- One in three users say that they have installed some kind of protection on their computer other than antivirus, which shows a willingness on the part of users to utilize these kinds of solutions when they are made available.
The telephone survey was conducted from May-June 2013 and polled adults over the age of 20 who are regular online banking users across the Latin America region. This report marks the fourth year in which Easy Solutions has underwritten a survey of Latin American consumers on the topic of electronic fraud and online banking. The full report is available for free download on the Easy Solutions’ website at: http://www.easysol.net/newweb/Industry-News/Research-Report.
ABOUT EASY SOLUTIONS
Easy Solutions delivers Total Fraud Protection® to over 120 clients, with over 32 million end users. The company’s products protect against phishing, pharming, malware, Man-in-the-Middle and Man-in-the-Browser attacks, and deliver multifactor authentication and transaction anomaly detection. For more information, visit http://www.easysol.net, or follow us on Twitter @goeasysol.
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