NEW YORK--(EON: Enhanced Online News)--Zoom Media and Marketing, one of the US' largest and fastest-growing digital place-based media companies and the leader in digital fitness media, has appointed Tom Link to the position of Senior Executive Vice President, Sales & Marketing. Based out of Zoom’s New York office, Link will lead all of Zoom’s US Sales, Marketing and Research initiatives.
Links joins Zoom with an impressive 32-year background in media as well as being the uncontested US expert in fitness media. Tom comes to Zoom from Life Time Fitness Media, where he was Vice President since 2002 and oversaw all of LTF’s media assets. At LTF he grew their Media business exponentially and was instrumental in developing additional revenue streams as well as creating entirely new media platforms. Prior to that, he had an extensive print background ranging from Regional Vice President, Western Region, at Time Inc. to VP Sales Australia Business Newspapers.
“We are thrilled to have Tom join our team in such a key leadership role. If there is one seminal expert on fitness media in the US, it’s Tom. He basically wrote the manual. He knows our space like no other and as we continue to roll out our digital solutions, including Netpulse’s interactive cardio screens, Tom will be instrumental in helping craft the very best solutions for our advertisers.” shared Zoom’s CEO, François de Gaspé Beaubien.
“I am very pleased to be joining the Zoom team. Zoom is the undisputed leader in fitness media in the US. They also lead the way in their social venues as well as offering bold and innovative Experiential & Sampling solutions. I have been an admirer of theirs for years and I am confident Zoom is poised for significant growth through their integrated media platforms, industry leading content and experiential marketing expertise. Furthermore, Zoom's programming provides valuable information for our consumers adding value to their in-venue experience, which generates even greater value for our advertisers.” shared Tom Link.
About Zoom Media & Marketing®: Zoom Media & Marketing is a registered trademark owned by Zoom Media Group Inc. used under license by Zoom Media Corp. Zoom is the largest fitness digital media company in the United States and the world with over 4,000 digital media locations across the United States, Canada and the United Kingdom. In the USA, Zoom’s fitness network operates in over 140 markets. Zoom recently partnered with Netpulse offering complete interactive solutions on cardio machines across the US. In addition to health clubs, Zoom operates digital and fixed media networks that reach active consumers in over 10,000 bars & restaurants. Zoom’s digital media networks are measured by The Nielsen Company and reach over 100 million monthly viewers across 25,000 digital screens. Zoom also operates over 55,000 billboards and offers product sampling and experiential marketing programs. Zoom is owned by the de Gaspé Beaubien family and ABS Capital Partners. For more information, please visit www.zoommedia.com.