PALO ALTO, Calif.--(EON: Enhanced Online News)--Stash Hotel Rewards announced today that it is expanding its partnership with Denihan Hospitality Group by adding three new properties to the rewards program – The Benjamin, The James New York, and The James Royal Palm. These new additions grow the Stash Rewards footprint to nearly 200 partner hotels across the United States – including all 3 of The James properties operated by Denihan in New York, Chicago, and Miami.
“There’s an amazing green glass reception desk at The James Royal Palm, part of the original Art Deco hotel. And at The James New York, the rooftop lounge is like a club from the '70's with views of the Brooklyn Bridge and the Hudson River.”
“We dug into the data and found that Stash Rewards clearly drives incremental revenue to our hotels," said Tom Botts, EVP, Chief Customer Officer, Denihan Hospitality Group. "Since partnering with Stash, we’ve welcomed a significant number of new guests – Stash members that had never before stayed at a Denihan property. We have also seen that when guests join Stash, they come back more often.”
The Stash Hotel Rewards program is well-suited for guests of Denihan properties— those travelers who want to stay at hotels with more memorable, personalized guest experiences, but who also want to earn points for each of their visits. The Stash program allows Denihan to complement its signature, guest-centric approach by rewarding guests with points that can be redeemed for free nights at unique, independent hotels across the U.S.
“When you stay at a Denihan hotel you get a travel experience that’s high-end and local,” said Jeff Low, Founder and CEO of Stash Hotel Rewards. “There’s an amazing green glass reception desk at The James Royal Palm, part of the original Art Deco hotel. And at The James New York, the rooftop lounge is like a club from the '70's with views of the Brooklyn Bridge and the Hudson River.”
Guests can join Stash for free at www.stashrewards.com. Stash members earn five points for each dollar spent on eligible room rates and can redeem them at one-of-a-kind independent hotels across the U.S. Stash points never expire, and redemption is simple, without blackout dates or category restrictions found in many chain programs. Stash partner hotels also provide members with exclusive travel deals.
To celebrate this expanded partnership, Denihan is offering triple points to Stash members when they stay at The James Royal Palm, The James New York, and The James Chicago through 10/31/13. Details at: http://www.stashrewards.com/deals.
About Denihan Hospitality Group
Denihan Hospitality Group is a privately-held, full-service hotel management and development company that owns and/or operates 15 boutique hotels in major urban markets in the U.S. Over the past 50 years, the Denihan family has built a world-class lodging investment platform within the boutique hotel space, creating value by acquiring, repositioning and managing independent hotels.
The Denihan portfolio includes properties operating under The James and Affinia Hotels brands, as well as Manhattan luxury independents, The Surrey and The Benjamin, and additional independent affiliates in New York City. Denihan’s hotels include an impressive list of chef-driven restaurants and bars, including Iron Chef Geoffrey Zakarian’s The National Bar and Dining Rooms at The Benjamin; David Burke Kitchen at The James New York; Daniel Boulud’s Café Boulud at The Surrey; David Burke’s Primehouse at The James Chicago; and Art Smith’s Art and Soul at the Liaison Capitol Hill, an Affinia hotel in Washington, D.C.
About Stash Hotel Rewards
Stash Hotel Rewards frees travelers from the uninspired offerings of existing hotel reward programs by making it easy to break free from big, bland hotel chains and stay at amazing hotels. Stash was founded on a belief in the happiness-producing power of traveling to places that convey a unique and interesting story. It’s a belief that is shared with the independent hoteliers and the independently-minded travelers the company was created to serve. Launched in May 2010, Stash was founded by a team of travel and e-commerce veterans from Expedia, Amazon, Microsoft, and Zillow. Stash is headquartered in Palo Alto with offices in Seattle and Miami. Travelers can easily sign up for a free account at www.stashrewards.com.