CARLSBAD, Calif.--(EON: Enhanced Online News)--Infocore, the leading global marketing data acquisition company to Fortune 500 companies, announced Jade Boneff-Walsh as the company’s new Vice President of Global Markets. Boneff-Walsh, who specializes in the development of international strategic alliances and cross-cultural negotiations, will be charged with further enhancing Infocore’s global data partnerships within the direct marketing industry.
“The stakes are so high, and we’re in the center of the bull's eye, providing access to global data and insights that I don’t believe any other company, anywhere in the world, can equal.”
Boneff-Walsh served as Global Vice President of Strategic Alliances at Entrepreneurs’ Organization in Alexandria, VA for the last six years. There she was responsible for negotiation, implementation and management of the global partnerships and alliances for the non-profit, where she negotiated more than 20 strategic partnerships in Africa, Asia, Europe, North America, and Latin America.
“For more than 20 years, Infocore has been sourcing global marketing data for Fortune 500 companies. To capably serve our clients, whose business interests span dozens of countries on every continent, we have continued to invest in and deepen our global network of relationships. Right now, we’re able to deliver access to more than 5.5 billion records in over 40 countries outside the US, and the demand for high quality, global marketing data continues to dramatically increase,” said Kitty Kolding, CEO of Infocore. “Jade’s extensive expertise in global alliances and relationship development, along with her incredible acumen and ability to do business within dozens of cultures, will position us to achieve our next goal, which is access to over eight billion non-US records by the end of 2014.”
“I’m thrilled to be joining Infocore, especially right now, as big marketers get more and more serious about delivering strong, measurable marketing results outside the United States,” said Ms. Boneff-Walsh. “The stakes are so high, and we’re in the center of the bull's eye, providing access to global data and insights that I don’t believe any other company, anywhere in the world, can equal.”
Prior to her tenure at Entrepreneurs’ Organization, she held various positions at corporate companies and agencies. She was CEO and Marketing Consultant at Just-a-Click Marketing & Design in Alexandria, VA where she provided cross-cultural marketing and communications strategy services, and served in senior marketing roles at Comcast and SBT Online. Early in her career, she was a journalist for major publications in her native Brazil.
Boneff-Walsh received her Bachelor of Arts in Journalism from Faculdade Casper Libero, and a law degree from Pontifícia Universidade Católica de São Paulo, both in Brazil. She achieved her MBA of International Business from the Holmes Institute in Sydney, Australia and has attended courses at the Haas School of Business at UC Berkeley for Negotiations, as well as the United Nations Institute for Training & Research for Cross Cultural Negotiations. Ms. Boneff-Walsh speaks five languages including English, Portuguese, Spanish, French and Japanese. She resides in Arlington, VA.
Infocore sources strategic marketing data from more than 40 countries for Fortune 500 marketers and their agency partners. Its blue chip clients use this carefully vetted data to power their customer acquisition and CRM initiatives, and to enrich their large customer databases with critical data elements. In business for 20 years, Infocore is a strong, profitable, well-known brand in the marketing data industry, with a sterling reputation for service, precision, expertise and deep market knowledge. As an acknowledged global expert in acquiring high quality data for US based multi-nationals, Infocore’s current clients include Nissan, Mazda, Honda, Toyota, NetFlix, IBM, Microsoft, Google, Dell, Disney and dozens more in the Tech, Financial Services, Automotive and Consumer products sectors. Infocore also works closely with some of the biggest agencies and customer analytics firms in the world, including Acxiom, Merkle, Epsilon, TBWA Chiat Day, Hacker Group, ASPEN Marketing, Ogilvy, RAPP and many more.