NEW YORK--(EON: Enhanced Online News)--Sense Networks, the leader in delivering mobile ads based on mobile location and behavioral targeting data, today announced that its mobile advertising campaign with Quiznos, one of the nation’s premier quick‐service restaurant chains and the pioneer of the toasted sandwich, was named as a finalist in the Mobile Marketing Association’s Smarties™ Awards. The campaign is the only U.S.-based campaign selected as a finalist for the location-based category in the global competition. The Smarties recognized the Sense Networks and Quiznos campaign for its mobile location-based targeting strategy, which led to a 20 percent increase in coupon redemptions.
“We are honored to be recognized among the global, mobile advertising community for innovation and proven success in driving successful campaigns with enhanced mobile location and behavioral targeting”
The awards are presented by the Mobile Marketing Association (MMA), the premier global non-profit trade association representing all players in the mobile marketing value chain, with more than 700 member companies worldwide.
Sense Networks continues to drive innovation in mobile advertising by targeting audiences based on mobile location and behavioral data, reaching the most relevant consumers based on past decisions they have made. Working with Quiznos, Sense placed mobile ads on devices of individuals between the ages of 18 to 34, who had been at similar quick-service restaurants over the previous 30 days and who were within a 3-mile radius of a Quiznos in the Portland, Oregon market. At the conclusion of the program, Quiznos saw nearly 3.7 million new impressions and had a 20 percent boost in coupon redemptions within the Portland area compared to similar nationwide campaigns.
“We’re excited to be named a finalist with Sense Networks for this prestigious awards program,” said Tim Kraus, Senior Interactive Manager for Quiznos. “Advanced targeting and reaching consumers outside the geo-fence was a critical aspect of the success for this campaign. Because Sense Networks was able to combine location and behavioral data in a meaningful way, we were able to reach customers when and where it had the most impact, driving ROI from mobile marketing.”
“We are honored to be recognized among the global, mobile advertising community for innovation and proven success in driving successful campaigns with enhanced mobile location and behavioral targeting,” said David Petersen, CEO of Sense Networks. “Working with Quiznos, we were able to successfully reach consumers who were most likely to become their customers, going a step beyond traditional location-based targeting that typically targets any and all consumers who are nearby a specific retail location.”
Hundreds of campaigns were submitted for the Smarties 2013 Awards program, which recognizes the best of innovation, creativity and leadership in mobile marketing. Now in its ninth year, the Smarties recognize campaigns focusing on marketing strategy, channel/media strategy and enabling technologies, such as location-based technology. As the world’s only global mobile marketing awards program, The Smarties honor both regional winners (Asia Pacific; Europe, Africa & Middle East; Central & Latin America and North America) as well as global winners.
The Smarties 2013 winners will be announced and recognized for excellence at a MMA awards ceremony in New York City on Wednesday, Sept. 25. For more information on the awards and ceremony, please visit: http://www.mmaglobal.com/events/the-smarties/2013/overview.
About Sense Networks
Sense Networks is the leader in applying mobile location and behavioral targeting data to connect brands with relevant mobile users, through mobile ads. Sense uses the most sophisticated location data processing platform available in mobile advertising, to deliver mobile audiences at scale and a four time lift in click-through rates (CTR), compared to typical context-targeting. The company builds user profiles allowing brands to reach mobile audiences based on historical and real-time location data, combined with 1,000 behavioral attributes. Sense’s Retail Retargeting™ solution can identify and reach shoppers and prospects of the top retailers with relevant mobile ads when they are near the retailer, such as at home or work. The company has over six years of experience working with mobile location Big Data, processing billions of location points per day. The company was founded by computer scientists from MIT and Columbia and is backed by Intel Capital, Javelin Venture Partners and investors from the hedge fund community. For more information about Sense Networks visit us at http://www.sensenetworks.com/. Follow us on Twitter at @Sense_Networks.