SAN FRANCISCO--(EON: Enhanced Online News)--TSG Consumer Partners LLC, a leading strategic equity investor in high-growth consumer brands, today announced a minority equity investment in IT Cosmetics, a rapidly growing problem-solution beauty line.
“In terms of a preferred investor, TSG Consumer Partners is the gold standard thanks to its strong and successful history in the beauty space. We’re thrilled to be working with them to help grow our brand even further”
Founded in 2008 by Jamie Kern Lima and Paulo Lima, IT Cosmetics was developed to deliver anti-aging, color-infused skin care products. Primarily distributed on QVC and The Shopping Channel, the brand is now expanding to ULTA Beauty stores this month.
“We continue to see a trend in multi-purpose cosmetics lines where products don’t just cover imperfections but nourish and improve the skin as well,” said Blythe Jack, Managing Director at TSG Consumer Partners. “IT Cosmetics falls squarely within this growing category as its products offer anti-aging benefits in addition to aesthetic improvements. This made the brand particularly appealing to TSG, in addition to the charismatic leadership and vision of its founders, Jamie and Paulo.”
“In terms of a preferred investor, TSG Consumer Partners is the gold standard thanks to its strong and successful history in the beauty space. We’re thrilled to be working with them to help grow our brand even further,” said Jamie Kern Lima, founder of IT Cosmetics. “What is happening at IT Cosmetics is truly special. The engagement level, passion and experiential resonance our customers have with our brand is amazing and we are thrilled to partner with TSG to help strategically optimize this in a meaningful way. We couldn’t be more excited.”
To increase IT Cosmetics’ growth, TSG will help the brand focus on a variety of initiatives including the expansion of the product portfolio, penetration into the U.S. specialty beauty channel and increased brand marketing to drive overall awareness.
About TSG Consumer Partners LLC
TSG Consumer Partners LLC is a leading investment firm with over $2.9 billion in equity capital under management, focused exclusively on the branded consumer sector. Since its founding in 1987, TSG has been an active investor in the food, beverage, restaurant, beauty, personal care, household and apparel & accessories sectors. Representative past and present partner companies include vitaminwater, Smart Balance, popchips, Muscle Milk, Yard House, Smashbox Cosmetics, Pureology, e.l.f. cosmetics and Alexis Bittar. For more information please visit www.tsgconsumer.com.
About IT Cosmetics
IT, which stands for Innovative Technology, is all about Clinically-Proven, High Performance, Skin Loving, Problem Solutions! Co-Founder Jamie Kern, who suffers from Rosacea, Sparse Brows, Hyperpigmentation and problematic-skin works hand-in-hand with plastic surgeons to create innovative, high performance products laser focused on solving women’s beauty problems. Prior to launching IT Cosmetics Jamie Kern was an award winning TV News anchor. She also graduated Valedictorian from Washington State University and received her MBA from Columbia Business School. Prior to launching IT Cosmetics Co-Foundation Paulo Lima worked in investment banking. He graduated with his BBA from Michigan, and MBA from Columbia Business School. IT Cosmetics is sold on QVC, The Shopping Channel Canada, and ULTA Beauty among others. For more information please visit www.itcosmetics.com.