NEW YORK--(EON: Enhanced Online News)--PEOPLE, the leading celebrity news and entertainment brand in the U.S., is transforming its subscription model by launching a tiered, multiplatform brand experience. This new suite of options creates more choices for consumers and includes digital products, exclusive content and tangible brand touch points. With a range of pricing and benefits, this transformative model is designed to meet the changing behavior of today’s consumers. Creating a deeper and more engaged relationship with existing readers, PEOPLE’s new subscription levels include:
“We are excited to offer a newly enhanced suite of products to our devoted subscribers, as well as attracting a new generation of digital consumers to the PEOPLE brand”
- PEOPLE in Print: The print magazine delivered weekly.
- PEOPLE Digital Plus: Instant access to PEOPLE’s digital magazine edition on tablet and desktop (including bonus photos and exclusive video), plus PEOPLE Apps (CelebWatch and the newly launched CelebFood), and PEOPLE Premium –PEOPLE.com’s new subscriber-only area with exclusive content.
- PEOPLE All Access: A combination of PEOPLE in Print and PEOPLE Digital Plus.
- PEOPLE V.I.P.: The full suite of all of the above offerings, plus three editorially curated gift boxes per year tied to PEOPLE franchises and events, a six-month magazine gift subscription, and monthly chances to win all-inclusive trips to insider and red carpet events, and movie premieres.
To learn more please visit: www.PEOPLE.com/learnmore
“Expanding PEOPLE’s traditional subscription model with new and innovative offerings helps forge a deeper and more personalized relationship with millions of consumers who trust and love the PEOPLE brand,” says Karen Kovacs, publisher, PEOPLE magazine.
Adds Larry Hackett, managing editor, PEOPLE magazine: “It’s a very exciting time for the brand. These new options provide more choices for the loyal PEOPLE reader, who now has access to additional exclusive content whenever, wherever 24/7. ”
“We are excited to offer a newly enhanced suite of products to our devoted subscribers, as well as attracting a new generation of digital consumers to the PEOPLE brand,” says Kimberly Miller, Vice President, Consumer Marketing, PEOPLE.
PEOPLE revolutionized personality journalism in 1974; today it’s the world’s most successful and popular magazine. Each week the PEOPLE brand brings more than 53 million consumers the latest news, exclusive interviews, and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life “Heroes Among Us” remain an essential component of PEOPLE’s editorial approach. With reporters across the globe, PEOPLE is headquartered in New York City. PEOPLE.com is the No. 1 celebrity magazine website, with more than 13 million unique users a month and more than 1 billion pageviews. PEOPLE.com provides an unrivaled 360-degree look at star lives via several channels—the A-Z celebrity bio database, News, Photos, Moms & Babies, Pets, TV Watch, Video and StyleWatch. The site's mobile editions are read by more than 5 million users each month, while the site's social media extensions reach nearly 10 million fans every day.