SAN FRANCISCO--(EON: Enhanced Online News)--Bislr today announced that it topped off its Series A round with an additional $1.5 million of financing from Southern Cross Venture Partners, Terry and Katrina Garnett and Tim Draper, bringing its total Series A to $5 million. Founded in 2011 by Michael and Peter Sharkey, the company targets mid-market and enterprise customers. New financing will be used to beef up sales and marketing and expand the latest version of its intelligent marketing OS, initially launched in February 2013.
“The promise of marketing automation is to allow marketing to run faster by eliminating any dependency on IT or specialized consultants, however the reality is very different”
“We want to do for marketing automation what Steve Jobs and Apple did for mobile – take an experience that sucks and remake it from the ground up,” said Michael Sharkey, CEO and co-founder of Bislr. “We’re thrilled to see our investors showing increased faith in our product and our team’s mission – and are excited to be able to offer customers some very new and exciting features in the coming months.”
"The promise of marketing automation is to allow marketing to run faster by eliminating any dependency on IT or specialized consultants, however the reality is very different," said John Scull, partner at Southern Cross Venture Partners. “Most products require an investment in a specialized admin or outside consultants. Bislr brings a consumer-like sensibility to the category, with highly visual campaign planning tools and a real-time feed like you'd see in Facebook or Twitter. Customers tell us that this is the first product they've seen that they can envision themselves actually using."
Last week, Bislr announced the newest version of its intelligent marketing OS, with a disruptive marketing automation product called "Autopilot." The platform includes industry-first tools that enable you to create multi-channel marketing campaigns in days – instead of months. Autopilot is a drag and drop app that lets anyone on the marketing team create campaigns with no technical skills required, plus Landing Page, GoToWebinar, Persona Targeting and much more. With the enhancements, Bislr expands its intelligent marketing platform to support lead nurturing campaigns that go way beyond email.
The launch comes just weeks after the company announced it hired Peter A. Stern as chief revenue officer, formerly of Salesforce and Oracle. This follows on the heels of its acquisition of Open Marketing, the fastest growing content marketing agency in San Francisco, which brought Marcia Kadanoff to the company as chief marketing officer. New customers include Cambium Networks (formerly Motorola's infrastructure group), DocuSign and Sol Republic.
Founded in 2011, Bislr received $3.5 million in Series A financing from Southern Cross Venture Partners, Terry & Katrina Garnett and Tim Draper. Bislr – pronounced “Biz-ler” – makes an intelligent marketing OS for marketing automation, content management and real-time analytics. Ideal for marketers in mid-market and enterprise settings, customers rely on Bislr to create and optimize lead nurturing campaigns, landing pages and campaign/microsites for the social and mobile era. With Bislr, digital marketers can create, deploy and measure the impact of their campaign in just days instead of months – all without any IT support. And its easy drag and drop framework means all assets are available immediately and can support real-time testing and analytics. Customers include Cambium Networks (formerly Motorola’s infrastructure group), DocuSign and SOL Republic.